# Color-Coded Beer Cans This Design Agency Matched Different Beer Types with Pantone Hues By Katherine Pendrill | Published 2016-03-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/colorcoded-beer References: [weburbanist](http://weburbanist.com/2016/03/24/cantone-color-labeled-beers-let-you-see-whats-in-the-can/) & [txaber.net](http://txaber.net/beer-colors/) The Spanish design agency 'Txaber' set out to create a collection of [color coded beer cans](https://www.trendhunter.com/trends/color-libraries) by matching different beer types with corresponding [Pantone](https://www.trendhunter.com/trends/jagermeister-x-pantone) colors. Instead of traditional beer labels, the color-coded cans demonstrate a creative approach to the concept of beer branding. The project is called 'Beertone' and it involves a collection of different beer types branded with the appropriate [Pantone hue](https://www.trendhunter.com/trends/jgermeister-and-pantone). The color-coded beer labels wrap all the way around the cans and bottles, giving the artist a larger canvas to work with than a traditional label. Not only are the labels eye-catching, but they are also unintimidating, making each beer appear accessible to a broad range of consumers. With more and more craft beer companies emerging, the Beertone project demonstrate a unique branding solution. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 72% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Color-coded Packaging:** The use of color-coded packaging can create a unique and visually appealing branding solution for various products. - **Creative Label Design:** Utilizing creative label design, such as color-coded cans, can differentiate a product and attract consumer attention. - **Craft Beer Branding:** Craft beer companies can explore innovative branding techniques, like color matching with Pantone hues, to stand out in a competitive market. ### Who This Affects Most - **Packaging Industry:** The packaging industry can leverage the trend of color-coded packaging to offer unique and customized solutions to brands. - **Design Agencies:** Design agencies can provide innovative label design services, such as color matching with Pantone hues, to help brands create distinctive packaging. - **Craft Beer Industry:** Craft beer companies can adopt color-coded packaging to enhance their branding and differentiate themselves in the market. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md)