# Changing Gradient Chronographs The Colorclock Displays the Passage of Time by a Shifting Spectrum By Amelia Roblin | Published 2013-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colorclock References: [yankodesign](http://www.yankodesign.com/2013/01/09/time-in-color/) & [colorclock.ru](http://colorclock.ru/) Time itself is perceived in countless ways, so why not mix up the common means of indicating the hour? The face of the Colorclock watch displays no numbers and has no hands so its user relies entirely on another unconventional signifier. The generous square "dial" of the [contemporary chronometer](https://www.trendhunter.com/trends/arrowatch) is essentially a screen. It emits a vivid hue at all times, but this value is constantly changing very gradually. Throughout a 24 hour period, the timepiece will have displayed a [complete range of colors](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch) from one end of the spectrum to another, each consistently representing a particular time of day. Of course, [designer Maxim Mezentsev](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone) wouldn't like you to be late for a job interview or a date, so the Colorclock wristwatch is supplemented with a scale on the side to provide a more accurate reading than "red o'clock." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Color-shifting Timepieces:** Opportunity to innovate with unique color-coded time displays in watches and clocks. - **Alternative Time Indicators:** Opportunity to create timepieces with unconventional ways of indicating time beyond numbers and hour hands. - **Minimalist Watch Design:** Opportunity to integrate a sleek, modern look into watch faces that prioritize simplicity over complexity. ### Where This Applies - **Watchmaking:** Opportunity for watchmakers to revitalize their product lines with technology and design centered around unique color shifts and alternative time displays. - **Consumer Electronics:** Opportunity to expand the market for unconventional timepieces among consumers who want a more personalized and artistic way of tracking time. - **Fashion:** Opportunity to integrate minimalist and modern watch design into fashion lines to offer more unique and personalized accessories for customers. ## Related on Trend Hunter - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Color Shifting Chronographs](https://www.trendhunter.com/trends/5704-iris.md) - [Color-Shift Chronographs](https://www.trendhunter.com/trends/defy-extreme-chrom.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md)