# Color-Changing Soda Cans Coke Released a Line of Cans That React to a User's Touch By Ell Smith | Published 2018-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colorchanging-soda-cans References: [psfk](https://www.psfk.com/2018/07/coca-cola-turkey-thermochromic-ink-cans.html) & [cci.tr](http://www.cci.com.tr/en/our-company/our-geography/turkey) [Coca-Cola's](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging) [color-changing soda cans](https://www.trendhunter.com/trends/dura-chill) are providing consumers with an interactive and memorable cool down experience, as the drink brand released a line of these thermochromatic ink-infused bottles throughout Turkey for the summer months. These unique cans react when touched by a consumer, offering a personalized experience with every sip. The design on the cans features an illustration of a few white ice cubes. When the can is warmed by the drinker's touch, the white ice cubes change hues, appearing blue. According to the brand, this color-changing can reminds the drinker of the freshness of the [Coca-Cola brand](https://www.trendhunter.com/trends/turn-up-refreshment), offering a tech-infused experience that conveys the great taste in an aesthetically pleasing manner that's refreshing and creative. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Color-changing Packaging:** Exploring the use of thermochromatic ink in packaging design to create interactive and personalized consumer experiences. - **Interactive Beverage Design:** Incorporating touch-reactive elements into beverage packaging to elevate consumer engagement and provide a unique drinking experience. - **Aesthetically Pleasing Tech-infused Packaging:** Combining technology and design to create visually appealing packaging that enhances brand perception and conveys product freshness. ### Industries Being Reshaped - **Beverage Packaging:** Opportunity to innovate by incorporating thermochromatic ink in beverage packaging to create interactive and visually appealing designs. - **Beverage Industry:** Exploring the use of touch-reactive elements in beverage packaging to disrupt the market and differentiate products based on consumer engagement. - **Design and Packaging:** Utilizing technology and design principles to create innovative and visually captivating packaging solutions across various industries. ## Related on Trend Hunter - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Color-Changing Energy Drinks](https://www.trendhunter.com/trends/c4-ultimate-energy-frost-collection.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Chilled Ketchup Bottles](https://www.trendhunter.com/trends/cold-ketchup.md)