# Multi-Benefit Tinted Balms Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color By Laura McQuarrie | Published 2023-09-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/colorblur-glow-balm References: [happi](https://www.happi.com/contents/view_breaking-news/2023-09-18/goop-beauty-expands-into-facial-color-cosmetics/) & [goop](https://goop.com/ca-en/beauty/makeup/new-goop-beauty-color-balms/) Goop [Beauty](https://www.trendhunter.com/trends/multifunctional-makeup-product), a brand that's known for its wellness-focused approach to skincare, is venturing into the color cosmetics space with its latest launch, Colorblur Glow Balm. This multi-use product is useful for brightening up the cheeks, lips, brows and other areas of the face, all the while sharing the benefits of skin-loving ingredients. This [creamy, moisturizing balm](https://www.trendhunter.com/trends/glasting-melting-balms) leaves behind a translucent wash of color in one of five shades and it epitomizes the rise of [hybrid skincare-makeup products](https://www.trendhunter.com/trends/do-it-all-sheer-tint-face-balm). As founder Gwyneth Paltrow said in a statement, "I don’t really wear makeup unless I’m dressing up for something, but this is something in between." An in-between product like this one speaks to beauty consumers' desire to look fresh, radiant and healthy without caking on heavy makeup. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 65% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Hybrid Skincare-makeup:** The rise of hybrid skincare-makeup products like Goop Beauty's Colorblur Glow Balm offers disruptive innovation opportunities for brands to cater to consumers' desire for multi-use, natural-looking cosmetics. - **Multi-use Beauty Products:** The popularity of multi-use products such as Goop Beauty's Colorblur Glow Balm presents a disruptive innovation opportunity for brands to create versatile and time-saving beauty solutions. - **Fresh and Radiant Look:** Beauty consumers' preference for a fresh, radiant, and natural look without heavy makeup opens up disruptive innovation opportunities for brands to develop sheer and moisturizing cosmetics like Goop Beauty's Colorblur Glow Balm. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore disruptive innovation opportunities by merging skincare and makeup, offering products like Goop Beauty's Colorblur Glow Balm that provide both vibrant color and skin-loving benefits. - **Cosmetics:** The cosmetics industry can seize disruptive innovation opportunities by creating multi-use products like Goop Beauty's Colorblur Glow Balm, which can be used on different areas of the face for a natural, glowing look. - **Health & Wellness:** The health & wellness industry has a chance for disruptive innovation by incorporating natural ingredients and glowing effects into beauty products, similar to Goop Beauty's Colorblur Glow Balm. ## Related on Trend Hunter - [Tinted Skin-Smoothing Balms](https://www.trendhunter.com/trends/tinted-balm.md) - [Multi-Use SPF Balms](https://www.trendhunter.com/trends/ros-beauty.md) - [Multi-Tasking High-End Lip Balms](https://www.trendhunter.com/trends/highend-lip-balm.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Agave-Infused Beauty Balms](https://www.trendhunter.com/trends/ethereal-glow-balm.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Buildable Beauty Balms](https://www.trendhunter.com/trends/turblend-skin-enhancer-balms.md)