# Vibrant Summer-Ready Sunglasses Ray-Ban Launches Its Playful New 'Colorblock' Collection By Niko Pajkovic | Published 2022-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colorblock References: [fuckingyoung.es](https://fuckingyoung.es/get-ready-for-summer-with-ray-ban-and-its-colorblock-collection/) & [ray-ban](https://www.ray-ban.com/canada/en) Iconic sunglass brand Ray-Ban has announced the launch of its new 'Colorblock' collection, which consists of an expansive ensemble of brightly colored shades -- the perfect accessory to complement any bold summertime outfit. In addition, the Colorblock collection offers a variety of takes on [Ray-Ban's signature Wayfarer model](https://www.trendhunter.com/trends/rayban-optics-ctx-collection), all of which incorporate playful elements such as vibrant color combinations, translucent frames, and one-of-a-kind art. On the more technical side of things, several of the new pairs come equipped with premium features. These include contrast-enhancing [chrome lenses](https://www.trendhunter.com/trends/ray-ban-star-wars) and Ray-Ban's 'Transition' technology, which allows the models' lenses to instantaneously adapt to different lighting conditions. For those interested, the entire Colorblock collection is now available to purchase on Ray-Ban.com and at select physical retailers including [EssilorLuxottica](https://www.trendhunter.com/trends/the-blacked-out-collection). Image Credit: Ray-Ban ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Colorblock Sunglasses:** Brands can create playful, vibrant color combinations to add personality to their products. - **Technical Enhancements in Sunglasses:** Incorporating contrast-enhancing lenses and adaptive technology can elevate sunglasses and provide a competitive edge. - **Translucent Frames:** Transparent or translucent frames can add unique, stylish design elements to sunglasses and attract consumers. ### Where This Applies - **Eyewear:** Companies in the eyewear industry can incorporate playful, technical, and design elements to differentiate themselves from competitors. - **Fashion:** Fashion companies can capitalize on the trend of vibrant, colorful accessories to create bold and fun summer collections. - **Technology:** Technology companies developing adaptive materials that can be used in sunglasses and other accessories can offer innovative solutions to enhance the user experience. ## Related on Trend Hunter - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Sci-Fi-Inspired Lenses](https://www.trendhunter.com/trends/ray-ban-star-wars.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md)