# Reggae-Inspired Graphic Tees Butter Goods' First 2018 Drop Has Graphics & Color-Block Windbreakers By Kalin Ned | Published 2018-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colorblock-windbreakers References: [hypebeast](https://hypebeast.com/2018/3/butter-goods-q1-2018) & [buttergoods](https://buttergoods.com/) Australian streetwear label Butter Goods launched its Spring/Summer 2018 collection, which highlights [graphic-heavy t-shirts](https://www.trendhunter.com/trends/supreme-winter-2025-tees) with reggae references and retro color-block windbreakers. The inspiration is not only derived from music, however. From sketchy full-back illustrations of the Pink Panther and minimalist rosy graphics to "emphasis on spaced-out kerning" and even classic music, Butter Goods mixes "80s sportswear and 90s technology." The colorblocked windbreakers are styled so that they can go along with any graphic-heavy piece in the Spring/Summer 2018 collection. Their structure features a half-zip pullover silhouette with a rectangular front pocket. While the body of the piece is a consistent navy blue, the pocket is characterized by a duo of colors—yellow and green or green and red. It gives the colorblocked windbreakers a distinctive retro vibe. Photo Credits: [Garth Mariano](http://garthmariano.tumblr.com/) ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Graphic-heavy T-shirts:** Opportunity for disruptive innovation in creating interactive and customizable graphic t-shirts that integrate AR or LED technology. - **Color-block Windbreakers:** Disruptive innovation opportunity in developing windbreakers with smart fabric technology that change color or pattern based on environmental conditions or user preferences. - **Reggae-inspired Fashion:** Potential for disruptive innovation by infusing sustainable and eco-friendly materials into reggae-inspired clothing, creating a new market for ethical fashion. ### Where This Applies - **Streetwear:** Opportunity for disruptive innovation in the streetwear industry by incorporating augmented reality technology to create interactive shopping experiences. - **Textile Manufacturing:** Potential for disruptive innovation by developing advanced fabric dyes and printing techniques to achieve more vibrant and long-lasting graphic designs on clothing. - **Music Merchandise:** Opportunity for disruptive innovation in the music merchandise sector by partnering with artists to create limited-edition reggae-inspired clothing lines that appeal to their fan base. ## Related on Trend Hunter - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Ribbon Graphic Fashion Capsule](https://www.trendhunter.com/trends/bott-verdy.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Graphic Winter Tees](https://www.trendhunter.com/trends/supreme-winter-2025-tees.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md)