# Convertible-Making PSAs Colorado State Patrol Ad Reminds Drivers to Keep Their Heads By Katie Cordrey | Published 2011-10-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/colorado-state-patrol-ad References: [9news](http://www.9news.com/dontmiss/216554/630/3D-billboard-Dont-get-close-to-semis-) & [adweek](http://www.adweek.com/adfreak/3-d-safe-driving-billboard-colorado-will-rip-your-head-134906) With a message that reads, "You can turn any car into a convertible. Tailgating a truck can turn any car into a convertible," this [Colorado State Patrol](https://www.trendhunter.com/trends/chipotle-1) ad is designed for impact in order to make drivers more aware of the dangers of tailgating. The 48-foot long Colorado State Patrol ad is 14-feet tall and features a panel section that looks like it was rolled back with a sardine can key. Bill Kinsey created the 3-D ripped-metal effect for Denver-based agency Amélie Company. Ultimately, it proves that [shock value](https://www.trendhunter.com/trends/heart-of-joy) doesn't have to be gruesome to be effective. Bold statements raise awareness with leveraged efficacy when those statements are delivered to the public via [large formats such as billboards](https://www.trendhunter.com/trends/dreamies-treats) or building wrappers like the Colorado State Patrol ad. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Large-format Advertisements:** Opportunity for businesses to create bold and impactful advertisements on billboards or building wrappers. - **3-D Visual Effects:** Potential for innovative visual effects to grab attention and raise awareness in advertising campaigns. - **Shock-value Advertising:** Disruptive opportunity to use bold statements and unconventional methods to effectively communicate messages. ### Industries Being Reshaped - **Advertising:** Innovative advertising agencies can explore new ways to create impactful campaigns using large-format and 3-D effects. - **Automotive:** Car manufacturers and safety organizations can leverage shock-value advertising to raise awareness about dangerous driving behaviors. - **Outdoor Media:** Companies in the outdoor media industry can offer large-format advertising solutions to businesses looking to make a strong impact with their campaigns. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)