# Color Pop Purses Fashionistas Accent Outfits With Bold, Beautiful Patterns By Allison Horner | Published 2009-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-pop-purses References: [macys](http://www.macys.com/) Summer 2009 is full of bright colors and bold patterns. If you’re looking to add some edge to the basic jeans and tee or plain sundress, grab one of the season’s [bright and feminine totes and handbags](https://www.trendhunter.com/trends/the-city-tote). Floral is by far the most popular of the bold patterns this season, but boho chic patterns and psychedelic colors are being spotted on purses, too. For the featured hobo bags and shoulder purses, check out Macy’s and Neiman Marcus. Some of the season’s hot finds are from designers like [Kenneth Cole](http://www.kennethcole.com/category/index.jsp?categoryId=3075279&cp=3075198), [Coach](http://www.coach.com/online/handbags/Home-10551-10051?langId=-1&storeId=10551&storeId=10551&catalogId=10051&cid=PSMS0006&bannerCode=PSMS0006), [Kathy Van Zeeland](http://www.kathyvanzeeland.com/shop/category.aspx?cid=1), and [Tory Burch](http://www.toryburch.com/toryburch/), to name a few! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 45% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Bright Colors:** Opportunity for fashion brands to incorporate bold and vibrant colors into their purse designs. - **Bold Patterns:** Potential for designers to experiment with unique and eye-catching patterns on purses to attract fashion-forward consumers. - **Floral Designs:** Chance for fashion retailers to capitalize on the popularity of floral patterns in handbags by offering a wide range of options. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can take advantage of the trend by stocking their inventory with bright and patterned purses. - **Designer Brands:** Designer brands can disrupt the market by creating innovative purse designs that feature unconventional colors and patterns. - **Handbag Manufacturing:** Handbag manufacturers have the opportunity to produce trend-driven purses with bold colors and patterns to meet consumer demand. ## Related on Trend Hunter - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Resurging Quilted-Denim Handbags](https://www.trendhunter.com/trends/coach-tabby-shoulder-bag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Travel-Inspired Handbag Capsules](https://www.trendhunter.com/trends/patricia-nash-designs-bags.md) - [Patterned Round Shoulder Bags](https://www.trendhunter.com/trends/uniqlo-and-marimekko.md) - [Climate Conscious Summer Bags](https://www.trendhunter.com/trends/baggu.md) - [Stylish Poppy-Inspired Cooler Bags](https://www.trendhunter.com/trends/poppy-collection.md)