# All-Purple Cosmetic Kits Butter London's Color of the Year Collection Celebrates 'Ultra Violet' By Laura McQuarrie | Published 2018-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-of-the-year-collection References: [byrdie](https://www.byrdie.com/new-amazon-beauty-launches-january-2018--5a5ea31d9b11b/slide8) & [butterlondon](http://www.butterlondon.com/Collections/Pantone-Collection/Pantone-Color-of-the-Year-2018-Set.html) As Pantone named the imaginative and inventive shade of purple 'Ultra Violet' as the Color of the Year for 2018, a number of brands are releasing new designs and colorways based on this hue—including Butter London with its Pantone Color of the Year Collection. This collectible makeup set provides a range of products for the face and nails that are centered around the specific shade of purple. The kit includes a nail lacquer, a lip gloss, an eye gloss and a liner all in the shade Ultra Violet. The entire kit also comes packed in a purple-colored makeup bag with a zipper closure for easy transportation, storage and reuse. Butter London makes a wide variety of purple-colored cosmetics, but this kit appeals to the discerning consumer with their finger on the pulse of what's new. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **All-purple Cosmetic Kits:** Disruptive Innovation Opportunity: Brands can capitalize on the popularity of Pantone's Color of the Year by releasing all-purple cosmetic kits that cater to the trend-conscious consumer. - **Pantone Color of the Year:** Disruptive Innovation Opportunity: Companies can leverage Pantone's annual color selection to create special edition products and collections that align with current design trends. - **Collectible Makeup Sets:** Disruptive Innovation Opportunity: Brands can create limited edition collectible makeup sets that appeal to consumers seeking exclusive and unique beauty products. ### Who This Affects Most - **Cosmetics:** Disruptive Innovation Opportunity: Cosmetic companies can create innovative color collections that capture the essence of trending colors like Pantone's Color of the Year, attracting customers seeking the latest beauty trends. - **Fashion:** Disruptive Innovation Opportunity: Fashion brands can incorporate Pantone's Color of the Year into their clothing and accessories lines, offering consumers trendy and cohesive style choices. - **Design:** Disruptive Innovation Opportunity: Design-oriented companies can use Pantone's Color of the Year as inspiration to create innovative and captivating products that resonate with consumers seeking modern and aesthetically pleasing designs. ## Related on Trend Hunter - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Peach-Hued Lip Glosses](https://www.trendhunter.com/trends/the-lip-shine.md) - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md) - [Luxe Brown Beauty Collabs](https://www.trendhunter.com/trends/ipsy-x-pantone.md) - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md)