# Rose-Colored Soy Sauces This Hanakifujin Product Changes the Color of Soy Sauce to Pink By Laura McQuarrie | Published 2015-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/color-of-soy-sauce References: [en.rocketnews24](http://en.rocketnews24.com/2015/08/01/can-our-japanese-writers-guess-what-this-pink-soy-sauce-is-by-taste-alone) & [karokort.fc2](http://karoko.cart.fc2.com/ca6/12/p-r-s/) Although it’s widely accepted that the color of soy sauce will always be some shade of brown, Hanakifujin is changing what we know about this [Asian condiment](https://www.trendhunter.com/trends/asian-inspired-condiments). Soy sauce is traditionally added to savory dishes like fish and soup, but it is also occasionally combined with sweet treats like ice cream, cake and silky dessert tofu. In order to make it more appealing as a topping to sweet items, Hanakifujin created this [pink-hued](https://www.trendhunter.com/trends/pink-sushi-rolls) sauce using a base of [white soy sauce](https://www.trendhunter.com/trends/kimono-mom-umami-sauce). It might seem like getting the soy sauce to become this color would involve artificial dyes, but the secret is simply the natural color that comes from beets. Although sauce is usually used to enhance a main dish, simply changing its color transforms soy sauce from a condiment to a centerpiece of a meal. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Condiments:** Exploring the use of natural colors in condiments to enhance their visual appeal and create new culinary experiences. - **Sweet and Savory Fusion:** Blurring the lines between sweet and savory by incorporating condiments traditionally used in savory dishes into desserts and sweet treats. - **Natural Food Coloring:** The use of natural ingredients like beets to create vibrant food colors without the need for artificial dyes. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for chefs and food manufacturers to experiment with unique and visually appealing condiments that can elevate the dining experience. - **Restaurant and Catering:** Creating innovative dishes and menu items that offer a balance of sweet and savory flavors, enticing customers to try new culinary combinations. - **Food Technology:** Developing natural food coloring techniques and ingredients that can be used to enhance the visual appeal of various food products in a safe and sustainable manner. ## Related on Trend Hunter - [Versatile Culinary Soy Sauces](https://www.trendhunter.com/trends/heydoh.md) - [Soy Sauce Ice Creams](https://www.trendhunter.com/trends/soy-sauce-ice-creams.md) - [India-Focused Sauce Iterations](https://www.trendhunter.com/trends/kikkoman-1.md) - [Viral Pink Condiments](https://www.trendhunter.com/trends/pink-sauce.md) - [Multidimensional Sesame-Soy Sauces](https://www.trendhunter.com/trends/notoko.md) - [Umami Soy-Free Sauces](https://www.trendhunter.com/trends/umami-joy-sauce.md) - [Soy Sauce Ice Creams](https://www.trendhunter.com/trends/banana-tree-soy-sauce-ice-cream.md) - [Sweet Potato Food Colorings](https://www.trendhunter.com/trends/exberry-organics-brilliant-pink.md) - [Festive Soy Sauce Packaging](https://www.trendhunter.com/trends/santa-hat-kikkoman-soy-sauce.md)