# Refreshed Fruit Product Packaging Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New By Laura McQuarrie | Published 2013-05-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/color-of-fruit References: [hellomynameismud.tumblr](http://hellomynameismud.tumblr.com/post/51519882590/crazysexyfierce-ashortinspiration-ugly) & [lovelypackage](http://lovelypackage.com/tudent-work-mirim-seo/) The color of fruit is a huge part of what makes it so delicious looking, and when it becomes bruised, discoloured or oxidized, it can look much less appealing; when strawberries and apples change from tantalizing shades of bright red to murky browns, it hardly makes you want to take a bite out of them -- even if they are perfectly edible. To address this, Mirim Seo devised 'Ugly Fruit,' designed to bring awareness to this wastefulness: "Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores." The [beautiful packaging](https://www.trendhunter.com/trends/higgidy-1) reveals the earthy tones of the new fruit-made [juices, jams and dried fruit snacks](https://www.trendhunter.com/trends/daily-dose-1). By increasing the appeal of these perfectly good fruits, hopefully fewer of them will go to waste. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Refreshed Fruit Packaging Design:** Using innovative packaging design to create appeal for ugly and old fruit products. - **Reducing Food Waste:** Creating products from ugly and old fruits to reduce food waste. - **Sustainable Food Production:** Adopting sustainable food production systems that support the use of misshapen and less appealing fruits and vegetables. ### Industries Being Reshaped - **Food and Beverage:** Creating juices, jams, and dried fruit snacks out of unattractive produce donated from neighborhood grocery stores. - **Packaging Design:** Designing innovative packaging that makes unattractive fruit look more appealing. - **Sustainable Agriculture:** Fostering sustainable agriculture systems that support the use of misshapen and less appealing fruits and vegetables. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Upcycled Fruit Skincare](https://www.trendhunter.com/trends/upcycled-skincare.md) - [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md)