# Pigment-Bombing Marathons The 'Color Me Rad' 5K Run is a Lively Workout By Jennifer Gosnell | Published 2012-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/color-me-rad-5k References: [mostwatchedtoday](http://www.mostwatchedtoday.com/color-me-rad-5k/) & [colormerad](http://www.colormerad.com/) For [marathon runners](https://www.trendhunter.com/trends/smoothie-king1), the run just got a whole lot more exciting. Combining the social aspect with the new pigment-bombing feature, the 'Color Me Rad' 5K run looks like an awesome experience. Touring across the United States, the brightly-hued athletic event is encouraging to athletes and the everyday hobby runner. The dye event is among those motivating Americans to get active through [fun events that bring people together](https://www.trendhunter.com/trends/singlesonly-running-event). Starting with a simple white t-shirt, runners are color-bombed throughout their 5K run. With the hilarious description of "you'll wind up looking like a pack of skittles," how could you not participate in this awesome event? Make sure to check out the website to discover when a race will be coming to a city near you. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Dye-infused Sports Events:** Incorporating dye into sports events to engage participants and create a fun and unique experience. - **Social Fitness Experiences:** Combining fitness with social activities to create events that bring people together and promote an active lifestyle. - **Color-centric Exercise:** Emphasizing the importance of visual engagement and creativity in exercise to attract more participants and encourage a healthy lifestyle. ### Who This Affects Most - **Sports and Fitness:** Fitness and sports companies can sponsor and host these types of events to attract customers and create a unique brand experience. - **Event Planning:** Event planners can specialize in coordinating these types of fun and unique events to cater to the growing demand for engaging social and fitness experiences. - **Advertising and Marketing:** Advertising and marketing agencies can help promote these types of events to a wider audience and build brand awareness for companies that sponsor them. ## Related on Trend Hunter - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Strategic Running Gameplay](https://www.trendhunter.com/trends/battle-run.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md) - [Festival-Ready Electrolyte Beverage Activations](https://www.trendhunter.com/trends/electrolit-campground.md) - [Social Running Activities](https://www.trendhunter.com/trends/olympian-meeting.md) - [Early-Morning Product Drops](https://www.trendhunter.com/trends/5am-high-drops.md) - [City-Wide Wellness Runs](https://www.trendhunter.com/trends/exhibition-place-resolution-run.md)