# Transformative Makeup Editorials The Color Me Blind Image Series by Reno Mezger By Jana Pijak | Published 2013-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-me-blind References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/color-me-blind-by-reno-mezger-for-gz-plus/) & [reno-mezger.de](http://www.reno-mezger.de/) The 'Color Me Blind' image series by Reno Mezger graces the latest issue of GZ Plus. This [color-enriched editorial](https://www.trendhunter.com/trends/cosmetic-clinic) features Select London face Leanne Eshuis who channels a style chameleon while posing in a studio setting. The model is transformed from edgy rocker to an ethereal goddess thanks to hair and makeup work by talented beauty artist Peggy Kurka. Leanne sports both slicked back hair looks and electric hued extensions that give her an edgier aesthetic. The 'Color Me Blind' editorial for GZ Plus features creative art direction by Katja Herz. The conceptual beauty story plays with [bold cosmetics](https://www.trendhunter.com/trends/barry-m-beauty) and [colorful body paint applications](https://www.trendhunter.com/trends/color-elfnalysis) to bring model Leanne's beauty to life in an unexpected and unconventional way. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Bold Cosmetics:** Disruptive innovation opportunity: Developing new and innovative bold cosmetics products that push the boundaries of traditional makeup. - **Colorful Body Paint:** Disruptive innovation opportunity: Creating new body paint formulations and applications that offer unique and long-lasting vibrant colors. - **Creative Art Direction:** Disruptive innovation opportunity: Using innovative technologies and techniques to enhance the creative art direction in makeup editorials, such as augmented reality or interactive installations. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Incorporating technology into cosmetic products, such as smart makeup that adapts to users' skin tones and preferences. - **Fashion:** Disruptive innovation opportunity: Integrating makeup artistry and fashion design to create wearable makeup looks that complement the latest fashion trends and collections. - **Photography:** Disruptive innovation opportunity: Developing new photography techniques and equipment specifically designed to capture the vibrant colors and intricate details of makeup editorials. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [Color-Centric Makeup Experiences](https://www.trendhunter.com/trends/color-elfnalysis.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)