# Colorful Mascara Collections Wet N Wild's Color Icon Mascara Comes in Four Bold Hues By Katherine Pendrill | Published 2016-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-icon References: [bustle](http://www.bustle.com/articles/178477-is-wet-n-wilds-color-icon-mascara-limited-edition-these-products-wont-be-around-for-long) & [instagram](https://www.instagram.com/p/BJCBs4xAoT6/?hl=en) The popular cosmetics brand Wet N Wild recently debuted a new boldly hued mascara collection called Color Icon. While the idea of [colored lashes](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) is nothing new, the look has recently regained popularity thanks to the growing demand for more unique makeup products. Now Wet N Wild is giving consumers a simple, yet effective new way to take their lashes to the next level. The new Wet N Wild Color Icon collection consists of the brand's signature, [cruelty-free mascara formula](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara) in four bold shades: blue, purple, green and bronze. This wide range of hues is designed to not only help consumers lengthen their lashes, but also to add a subtle touch of color to their eyes. As the demand for bold and adventurous makeup continues to rise, these colorful mascaras help consumers achieve [Instagram](https://www.trendhunter.com/trends/walk-kit)-worthy looks with ease. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Bold Makeup:** Disruptive innovation opportunity: Create a line of bold and adventurous makeup products to cater to the growing demand for unique cosmetics. - **Colored Lashes:** Disruptive innovation opportunity: Develop innovative mascara formulas and applicators that offer a wide range of colored options to enhance lash length and add a pop of color to the eyes. - **Instagram-worthy Looks:** Disruptive innovation opportunity: Create beauty tools or mobile applications that help consumers easily achieve photo-ready makeup looks and share them on social media. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Integrate technology and science into the development of cosmetics to create innovative and unique makeup products that cater to evolving consumer preferences. - **Fashion and Beauty Retail:** Disruptive innovation opportunity: Explore collaborations with makeup brands to create exclusive collections and provide customers with access to trendy and exciting cosmetic products. - **Social Media and Influencer Marketing:** Disruptive innovation opportunity: Develop influencer marketing platforms or tools that connect beauty influencers with cosmetics brands, helping to promote and showcase unique and trendsetting makeup products. ## Related on Trend Hunter - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Ultramarine Pigment Mascaras](https://www.trendhunter.com/trends/lash-blast-cleantopia-ultramarine-mascara.md) - [Berry-Hued Mascaras](https://www.trendhunter.com/trends/black-honey-mascara.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md)