# Logo Analysis Color Guides This Color Guide Identifies What Emotions Popular Logos Communicate By Kyle Towers | Published 2013-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/color-guide References: [bitrebels](http://www.bitrebels.com/business-2/color-emotion-guide-logo-represents/) & [thelogocompany.net](http://thelogocompany.net/) This color guide by The Logo Company sheds light onto what feelings certain brand logos give to the public. The image takes a large amount of known logos and divides them into color categories. It then reveals how each brand communicates to the customer as a result. Branding is a very calculated and intentional part of business. Millions of dollars and loads of time are put into displaying a certain feeling, lifestyle or image to the customer. Everything from the wording to even the imagery is carefully chosen. This color guide is a perfect example of just how much even the specific color is an integral part of the branding process. It may also explain why [logos evolve so frequently](https://www.trendhunter.com/trends/corporate-identity) as time goes on to stay modern and relevant. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Color Psychology in Branding:** Identifying the emotional impact of colors in branding can lead to innovative strategies for creating brand experiences that resonate with customers. - **Data-driven Logo Design:** Using data analysis to understand how different logos communicate to the public can inform logo design choices and help create more effective brand identities. - **Evolution of Logos:** The constantly evolving nature of logos indicates the importance of staying current and relevant, providing opportunities for disruptive innovation in brand identity design and marketing. ### Where This Applies - **Marketing and Advertising:** Applying color psychology in branding strategies can revolutionize marketing and advertising campaigns, helping businesses create more compelling and resonant brand experiences. - **Design and Branding:** Data-driven logo design can transform the way businesses approach branding and design, providing opportunities for disruptive innovation in the design and branding industry. - **Consumer Research and Insights:** Studying the emotional impact of logos and brand colors can provide valuable consumer insights, enabling businesses to create more targeted and effective branding strategies. ## Related on Trend Hunter - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Thinking Emoji Guides](https://www.trendhunter.com/trends/thinking-emoji.md) - [Chromatic Emotional Home Decor](https://www.trendhunter.com/trends/3form-2025-color-collection.md) - [Brand Organization Templates](https://www.trendhunter.com/trends/notion-brand-guidelines.md) - [Emotional Tracker Apps](https://www.trendhunter.com/trends/feel-like.md) - [Re-Imagined Furniture Identities](https://www.trendhunter.com/trends/herman-miller-2024.md) - [Color Psychology Tests](https://www.trendhunter.com/trends/colorme.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Brand Identity Generators](https://www.trendhunter.com/trends/branding-archetypes-generator.md)