# Vibrant Immersive Art Exhibitions The Color Factory Uses Color Inspired by New York City By Justin Lam | Published 2018-07-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/color-factory References: [luxurylaunches](http://luxurylaunches.com/other_stuff/this-amazing-exhibition-dedicated-to-color-is-coming-to-new-york.php) & [timeout](https://www.timeout.com/newyork/news/color-factory-a-super-instagrammable-art-exhibit-is-coming-to-nyc-this-summer-062118) New York may be best known for its grey sidewalks and glass buildings, but the [Color Factory collaborative exhibit](https://www.trendhunter.com/trends/profiles-in-color) aims to inject some vivid color in the NYC landscape. Showcased first in San Francisco, the Color Factory will now call a 20,000 square-foot space in the heart of Soho. Much like its San Francisco showing, this New York iteration will feature both Local and national artists and will invite visitors to explore and appreciate the joy of being surrounded by [vibrant colors](https://www.trendhunter.com/trends/craig-karl2). Within the exhibit, visitors will observe pieces inspired by the colors of the city in an [immersive and expansive space](https://www.trendhunter.com/trends/chroma-installation). However, the artwork doesn't simply end at the exhibition as attendees will be given an NYC neighborhood map which showcases locations with over 20 color experiences located throughout Manhattan. Image Credit: The Color Factory ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 71% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Immersive Art Exhibitions:** Opportunity for businesses to create unique immersive experiences that engage the customer and encourage exploration. - **Color-inspired Art:** Opportunity for artists to explore the emotional impact of color on human perception and utilize it in their artwork. - **Interactive Maps:** Opportunity for tech companies and tourism businesses to create interactive maps that provide memorable recommendations for visitors. ### Where This Applies - **Art and Culture:** Opportunity for Art and Culture industry to innovate by creating more interactive and immersive experiences that engage visitors emotionally. - **Tourism:** Opportunity for the Tourism industry to explore partnerships with immersive art exhibitions and color experiences to create memorable and unique tourist experiences. - **Technology:** Opportunity for Technology industry to develop new interactive mapping tools that cater to the interests of the individual and provide unique recommendations for exploration. ## Related on Trend Hunter - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Colorful Texture Exhibitions](https://www.trendhunter.com/trends/colorscape-installation.md) - [Immersive Light Exhibits](https://www.trendhunter.com/trends/spencer-finch.md) - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Sensory Explorative Art Exhibitions](https://www.trendhunter.com/trends/making-sense-of-color.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Psychedelic Sculptural Art Installations](https://www.trendhunter.com/trends/frank-stella-recent-sculpture.md)