# Limited-Edition Nail Polish Drops Color Dept's Sustainable & Vegan Shades Drop Four Times Per Year By Laura McQuarrie | Published 2021-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-dept References: [prnewswire](https://www.prnewswire.com/news-releases/sincerely-jules-makes-foray-into-beauty-industry-with-the-launch-of-her-sustainable-plant-based-100-vegan--cruelty-free-certified-nail-polish-brand-color-dept-301333438.html) & [colordept](http://www.colordept.com) [Color Dept](https://www.trendhunter.com/trends/magnetic-nail-polish-strip) is a new brand by Los Angeles-based fashion and lifestyle influencer Julie Sariñana, known for her Sincerely [Jules](https://www.trendhunter.com/trends/jules-and-v606) [Instagram](https://www.trendhunter.com/trends/festival-inspired-nail-art) account. The influencer is venturing into the beauty industry for the first time with her brand Color Dept, which offers sustainable, vegan, plant-based and cruelty-free products. Four times a year, on a seasonal basis, the brand will be dropping a new collection that captures the spirit of the times, as well as Julie's sense of style, playfulness and positivity. The first limited-edition collection from the brand, Dept. 1, has officially dropped and it includes non-toxic, vegan nail polishes in shades like Strawberry Jam, Coconut Water, Avo Guac and Kiwi Juice. There's also a clear top coat in the collection, which is also plant-based, high-shine and long-wearing. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 24% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beauty Products:** The trend towards sustainable and eco-friendly beauty products offers opportunities for innovative products that cater to environmentally-conscious consumers. - **Seasonal Limited Editions:** Trends towards seasonal and limited edition products are an opportunity to create exclusive and unique offerings that build momentum and anticipation over the course of a year. - **Plant-based Cosmetics:** The trend towards plant-based cosmetics offers opportunities to create products that are not only environmentally friendly but also promote a healthier and more natural approach to personal care. ### Industries Being Reshaped - **Beauty:** The beauty industry can capitalize on the growing trend towards sustainable, eco-friendly and plant-based products, while also differentiating through unique and exclusive offerings. - **Fashion:** Fashion brands can leverage influencer collaborations to expand into adjacent markets, such as beauty, and create synergistic offerings that cater to the same demographic. - **E-commerce:** E-commerce platforms can curate and showcase exclusive, seasonal and limited edition products, while also highlighting their sustainable and eco-friendly features to appeal to conscious consumers. ## Related on Trend Hunter - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Rich Functional Nail Polishes](https://www.trendhunter.com/trends/the-deep-edit.md) - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [Glass Art-Inspired Nail Polishes](https://www.trendhunter.com/trends/glazed-glass-collection.md) - [Popsicle-Polish Crossover Collaborations](https://www.trendhunter.com/trends/daily-harvest-1.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-goodkindpure-fresh-bloom.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Free-From Gel Polishes](https://www.trendhunter.com/trends/21free-gel-nail-polish.md) - [Culinary Nail Polish Collections](https://www.trendhunter.com/trends/dnd-yes-chef.md)