# Hydrating Complexion Color Correctors Elf Cosmetics Just Launched Five Corrective Shades By Kalin Ned | Published 2023-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-correctors References: [elfcosmetics](https://www.elfcosmetics.com/camo-color-corrector/300216.html) Five shades of color correctors are now available at an extremely affordable price through Elf Cosmetics. The nuance options include green, blue, orange, peach, and yellow. The product is aptly named the 'Camo Color Corrector.' The lightweight formulations have a satin finish and promise to help one with "camouflaging discoloration, dullness, and redness." Because Elf Cosmetics emphasizes the virtue of multi-beneficial products, the five color correctors are also supercharged with Hyaluronic Acid and Rose Flower Water to hydrate the skin while they do their concealing magic. The Camo Color Correctors go underneath the [foundation and concealer](https://www.trendhunter.com/trends/revitalize-hydra-concealer). Each shade targets a specific concern. For example, the Yellow Color Corrector camouflages dullness and is suitable for fair-to-medium skin tones. The Green Color Corrector, on the other hand, addresses [redness, blemishes, and rosy cheeks](https://www.trendhunter.com/trends/proactiv-redness-correcting-treatment). Image Credit: Elf Cosmetics ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 91% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Color Correctors:** Elf Cosmetics introduces a line of affordable color correctors that target specific complexion concerns with added skin benefits. - **Hydrating Skin Products:** Hydrating ingredients like Hyaluronic Acid and Rose Flower Water in Elf Cosmetics' Camo Color Correctors set a trend for skin-enhancing makeup. - **Multi-beneficial Products:** Elf Cosmetics' Camo Color Correctors serve multiple purposes, setting the trend for products that offer both coverage and skincare benefits. ### Industries Being Reshaped - **Beauty and Cosmetics:** Elf Cosmetics' Camo Color Correctors are creating new trends in the beauty and cosmetics industry with affordable, multi-beneficial and hydrating products. - **Skincare:** Elf Cosmetics' Camo Color Correctors set a trend for color correctors with added skin benefits, creating a disruptive innovation opportunity in the skincare industry. - **Makeup:** Elf Cosmetics' Camo Color Correctors are setting new trends in makeup products with affordable options that serve multiple purposes. ## Related on Trend Hunter - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Under-Eye Targeted Correctors](https://www.trendhunter.com/trends/fauxfilter.md) - [One-Swipe Corrector Sticks](https://www.trendhunter.com/trends/fix-sticks.md) - [Serum-Powered Color Correctors](https://www.trendhunter.com/trends/revealer-extra-bright.md) - [Color Correction Sunscreens](https://www.trendhunter.com/trends/simply-sheer-daily-sunscreen.md) - [Tinted Skincare Correction Treatments](https://www.trendhunter.com/trends/proactiv-redness-correcting-treatment.md) - [Arctic Fluid Foundations](https://www.trendhunter.com/trends/color-correcting-cream.md) - [Hyaluronic Acid Concealers](https://www.trendhunter.com/trends/fix-stick-correcting-concealer.md)