# Matcha-Infused Color Correctors Matcha by Journ Beauty's Dries Out Spots & Regulates Sebum By Laura McQuarrie | Published 2021-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-corrector References: [cdn.livekindly.co](https://cdn.livekindly.co/aapi-owned-cruelty-free-beauty-brands/) & [ourjourn](https://ourjourn.com/products/matcha) The [Matcha](https://www.trendhunter.com/trends/matcha-cleanse) color corrector by Journ Beauty was inspired by peaceful matcha rituals and it harnesses the power of the ingredient's beneficial plant compounds and [antioxidant properties](https://www.trendhunter.com/trends/matcha-chocolate-bar). Suitable for all skin tones, the color corrector is helpful for drying out spots, regulating sebum and diminishing both pores and acne scars with continued use. Alongside the anti-inflammatory and powerhouse matcha, the formula also contains hibiscus AHAs and vitamins from seaweed to reverse the signs of skin damage. The free-from product contains no parabens, sulfates, phthalates, gluten or fragrance, and it boasts a vegan-friendly formula. Just as natural matcha beverages are incredibly vibrant in color, the Matcha color corrector has a rich hue that cancels out the need for concealer. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 13% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Matcha-infused Beauty:** Incorporate matcha plant compounds and antioxidants into skincare and makeup products to provide anti-inflammatory benefits and appeal to health-conscious consumers. - **Anti-inflammatory Skincare:** Utilize natural ingredients with anti-inflammatory properties to address common skin concerns such as acne, dryness, and redness. - **Clean Beauty:** Develop product formulas that are free from harmful chemicals such as parabens, sulfates, and phthalates in response to the growing demand for clean and transparent products. ### Sectors Adopting This - **Beauty and Skincare:** Beauty and skincare products that incorporate plant extracts and antioxidants, such as matcha, will appeal to consumers seeking natural and effective products. - **Functional Foods:** Functional foods and beverages that highlight the anti-inflammatory properties of matcha may gain popularity as consumers look to improve their overall health and wellness. - **Green Cosmetics:** Cosmetics that are environmentally conscious and promote sustainable practices, such as vegan-friendly, natural formulations, can capitalize on the demand for eco-friendly options. ## Related on Trend Hunter - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Priming Matcha Cleansers](https://www.trendhunter.com/trends/matcha-cleanse.md) - [Color Correction Sunscreens](https://www.trendhunter.com/trends/simply-sheer-daily-sunscreen.md) - [Matcha-Infused Undereye Patches](https://www.trendhunter.com/trends/matcha-eye-patches.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md) - [Tinted Skincare Correction Treatments](https://www.trendhunter.com/trends/proactiv-redness-correcting-treatment.md) - [Reformulated Skincare Treatments](https://www.trendhunter.com/trends/cicapair-color-correcting-treatment.md) - [Pudding-Like Matcha Moisturizers](https://www.trendhunter.com/trends/tirtir-matcha-calming-cream.md) - [Matcha Exfoliating Gels](https://www.trendhunter.com/trends/matcha-toning-peeling-gel.md)