# Chromatically Surreal Captures Color Consumption by Design Army is Straight Out of a Dream By Meghan Young | Published 2012-11-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/color-consumption References: [trendland](http://trendland.com/color-consumption-by-design-army/) & [designarmy](http://www.designarmy.com/) As though straight out of a Tim Burton film or, more commonly, a dream, the Color Consumption photo series deals and wheels in the [surreal](https://www.trendhunter.com/trends/tea-for-two-collection). As its title suggests, each image focuses on the use of [saturated hues](https://www.trendhunter.com/trends/profiles-in-color) that help to create the fantastical feel present in the photographs. From hot pinks and bright blues to different shades of green, the colors are fun, playful and even a tad mysterious. Shot by [Design Army](https://www.trendhunter.com/trends/draga-aurel1), a studio based in Washington, DC, and founded by husband and wife team Pum and Jake LeFebure, the Color Consumption photo series is a self-initiated project centered around their main inspiration. The couple explains, "Color is a commodity. It is the ultimate currency to sustain and nourish our creative souls. It’s a design mantra we call ‘Color Consumption’." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Color Consumption:** The use of saturated hues to create a fantastical feel and immersive experience - **Surreal Photography:** Capturing dream-like images to create a unique perspective and aesthetic - **Commodity Color:** The use of color as a valuable asset for creative expression and inspiration ### Who This Affects Most - **Photography:** Incorporating surreal and immersive elements to create unique and captivating imagery - **Design:** Utilizing color as a commodity and leveraging its power as a design element to create unforgettable experiences - **Advertising:** Implementing surreal and immersive aesthetics in marketing campaigns to grab attention and create lasting impressions ## Related on Trend Hunter - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Colour Immersion Hotel Suites](https://www.trendhunter.com/trends/mandarin-oriental-suite.md) - [Chromatic Emotional Home Decor](https://www.trendhunter.com/trends/3form-2025-color-collection.md) - [immersive artful bright installations](https://www.trendhunter.com/trends/chroma-installation.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Colorful Texture Exhibitions](https://www.trendhunter.com/trends/colorscape-installation.md) - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [Artful Ethereal Iridescent Resin](https://www.trendhunter.com/trends/objects-of-common-interest.md)