# Color Changing Umbrellas Unique, Multi-Hued Rain Gear from Squid London By Marissa Liu | Published 2009-11-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/color-changing-umbrellas References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2009/11/come-rain-or-shine-heres-fun-design.html) & [squidlondon](http://www.squidlondon.com/html/index.html) These unique color changing umbrellas from Squid London benefit charity. Designers Viviane Jaeger and Emma-Jayne Parkes created these umbrellas that turn from black and white to multi-colored rain gear when they come into contact with water. The color changing umbrellas come in five different styles, the iconic London Skyline one, the Bird Squit, Squidarella (Paint Drips) and Clouds. They retail for $42 and benefit charity. **Implications** - Many people can relate to becoming increasingly societally aware of both their actions and of those who are less fortunate, or hit hard by the recent economic turmoil. With this being said, businesses should all consider becoming more charitable in their donations and initiatives in order to match consumers positively changing societal attitudes. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 49% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Donations:** Businesses should consider becoming more charitable in their donations and initiatives. - **Societally Aware:** Consumers are becoming increasingly societally aware of their actions and of those who are less fortunate. - **Color Changing Products:** The creation of unique color changing products presents an opportunity for innovative and eye-catching design. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of color changing products, such as through accessories, clothing, and shoes. - **Charity:** Charitable organizations can use color changing products as a creative way to fundraise and raise awareness for their cause. - **Tourism:** The tourism industry can create color changing products that showcase iconic landmarks or environments from different cities or destinations, as a unique and memorable souvenir for tourists. ## Related on Trend Hunter - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Touch-Activated Color-Changing Chairs](https://www.trendhunter.com/trends/pangolin.md)