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# Color Changing Shoes
Matching Shoes to an Outfit is No Longer a Problem

By Marissa Liu | Published 2009-12-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/color-changing-shoes
References: [dvice](http://dvice.com/archives/2009/12/shoes-that-chan.php) & [earthtimes.org](http://www.earthtimes.org/articles/show/298486,taiwan-unveils-leather-shoes-that-can-change-colour.html)

The Footwear & Recreation Technology Research Institute of Taiwan has created color changing shoes. By spraying leather shoes with micro capsules of resin mixed with luminous particles, researchers were able to create color changing shoes.

The leather on the shoes will turn pink, orange or purple 30 seconds after being exposed to sunlight. The color changing shoes last for up to 60 hours and you can choose to spray the capsules onto the entire shoe or just a portion of it. No word on whether after the 60 hours you shoe turns back to it’s original color.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 33% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Color Changing Fashion:** The development of color changing shoes shows the potential for integrating color changing technology into other fashion items, such as clothing and accessories.
- **Eco-friendly Shoes:** The microcapsule technology used in color changing shoes can also be used to create eco-friendly shoes by using sustainable materials and non-toxic dyes.
- **Personalized Footwear:** The ability to choose where on the shoe to spray the micro capsules opens up a new market for customizable and personalized footwear.

### Who This Affects Most

- **Footwear Industry:** The development of color changing shoes presents a disruptive opportunity for the footwear industry to use innovative technology to create new and unique products.
- **Fashion Industry:** The incorporation of color changing technology in clothing and accessories can lead to the creation of new and exciting designs in the fashion industry.
- **Cosmetic Industry:** The use of color changing technology in shoes can inspire the cosmetic industry to develop similar products that change color in response to different environmental factors, such as temperature or moisture.

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