# Reusable Color-Changing Cups Starbucks' Cups Transform with the Addition of Chilled Beverages By Laura McQuarrie | Published 2019-05-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/color-changing-cups References: [popsugar](https://www.popsugar.com/food/Starbucks-Color-Changing-Reusable-Cups-2019-46090109) & [starbucks](https://www.starbucks.com/) In an effort to reduce the amount of waste that they produce, many consumers are making the switch to [stylish reusable cups](https://www.trendhunter.com/trends/reborn-coffee), some of which offer more than just functional benefits—[Starbucks](https://www.trendhunter.com/trends/better-cup-for-all)' newly launched [color-changing cups](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino) boast a transformative design. The colorful collection of tumblers are being introduced in North America and take on different colors with the addition of a cold drink. The ombré cups are offered in a variety of colors, including Citron, which changes from yellow to emerald green, and Arctic, which transitions from teal to raspberry pink. As well as offering environmentally friendly benefits, the aesthetically pleasing cups help to save Starbucks customers mone, as 10 cents will be taken off orders for handcrafted cold Starbucks drinks with these special reusable cups. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Cups:** The trend of reusable cups is growing as businesses are striving to become more environmentally sustainable. - **Color-changing Products:** The trend of color-changing products has potential for innovation in the food and beverage industry as well as non-food industries like fashion and home products. - **Sustainable Packaging:** The trend of sustainable packaging offers opportunities for innovation in product design and materials, and can help reduce waste in industries such as food and beverage, cosmetics, and consumer goods. ### Sectors Adopting This - **Food and Beverage:** Food and Beverage companies that switch to reusable cups can reduce plastic waste and benefit from customers who care about sustainability. - **Retail:** Color-changing products offer an innovative way to captivate the attention of consumers and may become a popular trend among retailers. - **Hospitality:** Sustainable packaging can become a differentiating factor for hotels and restaurants, reducing waste and enhancing their brand image. ## Related on Trend Hunter - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Iconic Reusable Red Cups](https://www.trendhunter.com/trends/reusable-red-cup-giveaway.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Stylish Iridescent Coffee Carriers](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise.md)