# Color-Changing Marshmallows Jet-Puffed's Color Changers Marshmallows Transform with Direct Heat By Laura McQuarrie | Published 2023-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/color-changers-marshmallows References: [foodandwine](https://www.foodandwine.com/jet-puffed-introduces-color-changing-marshmallows-7484986) & [myfoodandfamily](https://www.myfoodandfamily.com/brands/jet-puffed)  The Color Changers Marshmallows by [Jet-Puffed](https://www.trendhunter.com/trends/jetpuffeds) live up to their name by taking on a new hue with direct heat. These color-changing marshmallows are available in two varieties, pink which turns into orange and blue which turns into green. This transformation happens in a matter of seconds after these magical marshmallows come into close proximity to a flame. From beverages to snacks, consumers are craving products that transform before their eyes. "With color-changing foods and beverages on the rise, we knew this was a trend we could lean into and introduce to campfires across the country, just in time for those summer night s’mores," said Megan Sommerdyke of the Jet-Puffed team. These color-changing marshmallows will only be around for a limited time during [s'mores season](https://www.trendhunter.com/trends/carvel-2). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Color-changing Food:** Creating products that visually transform in a unique and creative way is a disruptive innovation opportunity for the food industry. - **Interactive Packaging:** Developing packaging that enhances the experience and adds an element of surprise for the consumer is a disruptive innovation opportunity for the packaging industry. - **Novelty Desserts:** Incorporating unique and playful features into desserts to enhance the consumer experience is a disruptive innovation opportunity for the dessert industry. ### Industries Being Reshaped - **Food Industry:** The food industry can explore more ways to innovate by incorporating transformational properties into their products to create memorable and engaging experiences for consumers. - **Packaging Industry:** The packaging industry can create interactive and engaging packaging that complements the products they contain to enhance the overall consumer experience. - **Dessert Industry:** The dessert industry can explore new ways to produce creative and eye-catching desserts that showcase unique features for an unforgettable consumer experience. ## Related on Trend Hunter - [Glow-in-the-Dark Marshmallow Packaging](https://www.trendhunter.com/trends/jetpuffeds.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Candy Corn-Flavored Marshmallows](https://www.trendhunter.com/trends/jetpuffed-candy-corn-marshmallows.md) - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md) - [Holiday Marshmallow Treats](https://www.trendhunter.com/trends/jetpuffed.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md)