# Clothing Tag Advertisements Shout's Color Catcher Ads are Stationed on Clothing Labels By Laura McQuarrie | Published 2016-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/color-catcher References: [adeevee](http://www.adeevee.com/2016/09/shout-color-catcher-tag-ads-media-outdoor/) & [vimeo](https://vimeo.com/164500782) The labels on clothing are often so small, they are typically reserved for only sharing washing instructions, but Shout saw these tags as a unique opportunity to advertise its Color Catcher [laundry sheets](https://www.trendhunter.com/trends/ariel-pods-the-big-one). The 'Tag Ads' were designed as [clothing labels](https://www.trendhunter.com/trends/microfiber-collection) that double as advertisements for the brand's product, showing how simple washing can be since the colors to not need to be separated. One of the variants reads: "Do not sort. Do not worry about colors running." Color Catcher is a product that absorbs and traps color dyes, meaning that there is less sorting and care that needs to happen before a piece of clothing can be washed. While many brands focus on choosing the [biggest and flashiest forms of advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign) available, this one cleverly chooses its placement in order to be catch the eyes of the right consumer. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Clothing Tag Advertising:** Disruptive innovation opportunity: Brands can explore the use of clothing tags as an unconventional advertising medium, reaching consumers directly at the point of purchase. - **Integrated Product Messaging:** Disruptive innovation opportunity: Incorporating product benefits and messaging on clothing labels can enhance brand awareness and educate consumers about unique features. - **Sustainable Advertising Solutions:** Disruptive innovation opportunity: By utilizing already existing clothing labels for advertising, brands can reduce waste associated with traditional print advertisements. ### Sectors Adopting This - **Clothing & Apparel:** Disruptive innovation opportunity: Clothing brands can leverage clothing tags as a new marketing channel to engage with customers and differentiate their products. - **Advertising & Marketing:** Disruptive innovation opportunity: Advertising agencies can work with brands to develop creative strategies for incorporating advertising messages on clothing labels. - **Laundry & Cleaning Products:** Disruptive innovation opportunity: Laundry detergent and cleaning product companies can use clothing tags to communicate product benefits and simplify the washing process for consumers. ## Related on Trend Hunter - [Connected Clothing Tag Removers](https://www.trendhunter.com/trends/care-label-remover.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Dry Cleaning Restaurant Partnerships](https://www.trendhunter.com/trends/shake-shack-tide-cleaners.md) - [Simplified Laundry Detergent Sheets](https://www.trendhunter.com/trends/carbona-laundry-detergent-sheets.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md)