# Crayon-Inspired Lip Balms The New Baby Lips Color Balm Crayon Comes in Super-Saturated Shades By Katherine Pendrill | Published 2016-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/color-balm-crayon References: [refinery29](http://www.refinery29.com/2016/11/127087/maybelline-new-york-baby-lips-crayon) [Maybelline](https://www.trendhunter.com/trends/lifter-glaze-lip-balm) recently announced that it will be expanding its beloved [Baby Lips](https://www.trendhunter.com/trends/triple-paste-eczema-care) line to include a new product called the Color Balm Crayon. With dry winter weather just around the corner, the [tinted lip balm](https://www.trendhunter.com/trends/colorchanging-lip-balm) gives consumers a beautiful new way to protect their lips. Like other products in the Baby Lips line, the new Color Balm Crayon will feature the same moisturizing ingredients that help protect lips against cracking and peeling. However, the crayon version of the balm will also feature a super-saturated formula that allows consumers to add a touch of color to their lips while simultaneously moisturizing. In total, there will be eight shades available, with options ranging from understated neutrals to creamy coral hues. Although not set to debut until January 2017, the new Baby Lips Color Balm Crayon will give consumers a winter-friendly alternative to their favorite lip stain. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 44% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Tinted Lip Balms:** Create new super-saturated shades of tinted lip balms to provide both moisturizing and colorful options for consumers. - **Crayon-inspired Beauty Products:** Develop a line of beauty products, such as lipsticks and eyeliners, that are designed to resemble crayons and appeal to consumers with a nostalgic touch. - **Moisturizing Makeup:** Produce makeup products that incorporate moisturizing ingredients to not only enhance the wearer's appearance but also nourish their skin. ### Who This Affects Most - **Cosmetics:** Innovate in the cosmetics industry by creating lip balms and other beauty products with unique and appealing features, such as super-saturated shades and crayon-inspired designs. - **Beauty:** Disrupt the beauty industry by introducing moisturizing makeup that offers benefits beyond just enhancing cosmetic appearance. - **Personal Care:** Explore opportunities in the personal care industry by developing skincare and makeup products that focus on moisturization to meet the needs of consumers in dry weather conditions. ## Related on Trend Hunter - [Lightweight Hybrid Lip Products](https://www.trendhunter.com/trends/lifter-glaze-lip-balm.md) - [Glass-Like Finish Lip Balms](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Luxury Moisture-Promoting Balms](https://www.trendhunter.com/trends/ysl.md) - [Lip Balm Range Expansions](https://www.trendhunter.com/trends/kisskiss-bee-glow-pearly-lip-balm.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md)