# Fast Food Drink Promotions KFC Rewarded Those Who Downloaded Its Colonel's Club App By Katherine Pendrill | Published 2017-03-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/colonels-club References: [thesun](https://www.thesun.co.uk/living/2815408/free-hot-drink-everyday-from-kfc-via-its-new-app-and-you-dont-need-to-spend-a-penny/) & [kfc](https://www.kfc.co.uk/colonelsclub) In an effort to boost the number of downloads for its Colonel's Club loyalty app, KFC ran a generous promotion in the UK and Ireland earlier this year. Rather than just rewarding new users with a single freebie, KFC allowed consumers to enjoy free drinks for weeks on end. The KFC promotion ran in the UK and Ireland between January and February 26th of this year. In exchange for simply downloading the Colonel's Club loyalty app, consumers we treated to a free hot drink -- no additional purchase necessary. Customers could choose between coffee, tea or hot chocolate and could come in as often as once a day. For those who ordered food in addition to their free drink, they could begin collecting rewards via the app. The clever promotion demonstrates how brands can not only encourage consumers to download their loyalty app, but also how to get them into the store after they have downloaded it. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Digital Loyalty Programs:** Brands can use digital loyalty programs, like KFC's Colonel's Club app, to reward customers and encourage app downloads. - **Promotions for App Downloads:** Offering promotions, like KFC's free drinks with app download, can increase user acquisition for loyalty apps. - **In-store Rewards:** KFC's promotion demonstrates how in-store rewards, like free drinks, can encourage customers to visit physical locations. ### Sectors Adopting This - **Fast Food:** Fast food chains can create digital loyalty programs and offer promotions to increase customer engagement and in-store visits. - **Retail:** Retailers can use digital loyalty programs and promotions to incentivize customers to download their apps and shop in physical stores. - **Hospitality:** Hotels and other hospitality businesses can create loyalty programs and offer in-store rewards to encourage repeat visits and increase customer retention. ## Related on Trend Hunter - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Fast-Food Free Delivery Deals](https://www.trendhunter.com/trends/kfcs-value-wars.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/royal-perks-members.md) - [Celebratory QSR App Promotions](https://www.trendhunter.com/trends/free-crunchwrap-supreme.md) - [Sides-Only QSR Snack Deals](https://www.trendhunter.com/trends/kfc-snack-deal.md) - [Lunchtime QSR Meal Promotions](https://www.trendhunter.com/trends/kfc-4.md) - [Frozen Carbonated Drink Partnerships](https://www.trendhunter.com/trends/kfc-and-icee.md) - [Sunday-Focused QSR Value Deals](https://www.trendhunter.com/trends/sundays-by-kfc.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md)