# QSR Brand Ambassador Costumes The KFC Colonel Sanders Halloween Costume is Limited-Edition By Michael Hemsworth | Published 2017-10-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/colonel-sanders-costume References: [chewboom](http://www.chewboom.com/2017/10/11/kfc-unveils-colonel-sanders-halloween-costumes-trick-treat-buckets/) & [kfclimited](https://www.kfclimited.com) The KFC Colonel Sanders Halloween Costume has been released for the 2017 treat-or-treating season to offer children and adults a way to dress up as the iconic brand ambassador of the QSR chain. The costume comes as a throwback to the costumes from the 70s and 80s that you would pick up from the dime store with a very simple aesthetic including a vacuum-molded mask and plastic garment. The costume is being paired with a promotion that will start on October 27 that will provide free Halloween treat-or-treat buckets to patrons who show their spirit off by dressing up. The KFC Colonel Sanders Halloween Costume can be purchased from the brand online at a cost of just $5 and comes as a retro way for the brand to stay relevant in an unexpected way. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **QSR Costumes:** The KFC Colonel Sanders Halloween Costume offers a creative way for QSR chains to engage with customers during seasonal events. - **Brand Ambassador Nostalgia:** Throwback brand ambassador costumes from the 70s and 80s offer opportunities for brands to tap into consumer nostalgia and generate buzz. - **Promotional Tie-ins:** Promotions tied to limited-edition costumes can drive foot traffic and increase sales during key seasonal periods. ### Who This Affects Most - **Fast Food:** Restaurants can develop limited-edition costumes based on their brand ambassadors to engage with customers during Halloween and other holidays. - **Retail:** Retailers can stock and market throwback costumes tied to iconic brand ambassadors to tap into consumer nostalgia and generate sales during seasonal periods. - **Entertainment:** Entertainment companies can create limited-edition costumes based on iconic characters to fuel fandom and engagement with their brands. ## Related on Trend Hunter - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Blind Box QSR Collectibles](https://www.trendhunter.com/trends/baby-sanders-collection.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [Glowing QSR Halloween Buckets](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [QSR Icon Game Characters](https://www.trendhunter.com/trends/chef-colonel-sanders.md)