# Colombian Instant Coffee Blends Waka Coffee's Medium Roast Instant Coffee is Tasty and Convenient By Kalin Ned | Published 2022-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colombian-instant-coffee References: [wakacoffee](https://www.wakacoffee.com/collections/best-sellers-instant-products/products/waka-coffee-8-oz-bag)  [Waka's](https://www.trendhunter.com/trends/waka-flocka-flame) Colombian instant coffee guarantees convenience and efficiency, without compromising flavor. Instant coffee certainly has a bad rep amongst coffee enthusiasts, however, this quality blend attempts to dispel the myth that instant coffee is always mediocre. This medium roast [premium instant coffee](https://www.trendhunter.com/trends/light-roast-blend) is made with 100% Arabica coffee beans, sourced from Colombia. Waka used advanced technology in preparing this product. No additives were utilized while the brand "perfectly freeze-dried" the blend to preserve the aroma and flavor. Tasting notes reveal that the Colombian instant coffee by Waka packs a well-balanced and smooth-bodied flavor with hints of citrus. Packaged in the US, the bag that Waka's Colombian instant coffee comes in is made out of post-consumer recycled content. Image Credit: Waka Coffee ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Instant Coffee:** Creating premium instant coffee blends using advanced technology and no additives, to dispel the myth that instant coffee is always mediocre. - **Sustainable Packaging:** Using post-consumer recycled materials to package instant coffee products and promoting sustainability. - **Flavor Innovation:** Experimenting with flavor combinations for instant coffee blends to attract coffee enthusiasts and promote steady growth of the subcategory. ### Where This Applies - **Coffee:** Coffee industry players can explore the opportunities in creating premium instant coffee blends that use advanced technology and natural ingredients for maximum flavor. - **Packaging:** Packaging industry players can focus on using eco-friendly materials for packaging instant coffee products to promote sustainability. - **Food and Beverage:** The food and beverage industry can experiment with unique flavor combinations for instant coffee blends to attract coffee enthusiasts and promote steady growth of the subcategory. ## Related on Trend Hunter - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Specialty Instant Coffees](https://www.trendhunter.com/trends/specialty-instant-coffee.md) - [Aromatic Instant Espresso Coffees](https://www.trendhunter.com/trends/craft-instant-coffee-espresso.md) - [Frothy Instant Coffees](https://www.trendhunter.com/trends/starbucks-crema-collection.md) - [Micro-Ground Instant Coffees](https://www.trendhunter.com/trends/premium-instant-coffees.md) - [Camping-Ready Craft Coffees](https://www.trendhunter.com/trends/instant-craft-coffee.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md)