# Family-Owned Coffee Brands Pergamino Colombian Coffee is Working to Spread Fair Trade Practices By Riley von Niessen | Published 2016-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colombian-coffee References: [coolhunting](http://www.coolhunting.com/food-drink/pergamino-coffee) & [us.pergamino.co](http://us.pergamino.co/) Pergamino is a brand of Colombian coffee that offers beans from a traceable source so that consumers know that they are supporting a brand that uses fair trade and treats workers with respect. The company is owned by Son Pedro Echavarría, who runs the family business from his farm. In addition to using [transparent manufacturing](https://www.trendhunter.com/trends/retail-coffee-packaging) itself, Pergamino works to spread the practice throughout the area by supporting other municipal small businesses and providing them with information so that they can do the same. The Colombian coffee is now available in North America, where consumers can go to the company's website and learn about how each roast gets its distinct notes of flavor. As consumers have become increasingly aware of the importance of fair trade, Pergamino's Colombian coffee is one option that is working towards improving the quality of life for those involved, making for a purchase consumers can feel good about. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fair-trade Practices:** Companies can adopt fair-trade practices like Pergamino to improve the quality of life for those involved in production. - **Transparent Manufacturing:** The implementation of transparent manufacturing processes that support fair treatment of workers can become a competitive advantage for brands. - **Traceable Source:** Traceable sourcing of products can provide transparency and accountability for brands that support socially responsible practices. ### Industries Being Reshaped - **Coffee Production:** Coffee production can benefit from the adoption of socially responsible practices that can improve the quality of life for workers and provide traceable options for consumers. - **Small Business:** Small businesses can benefit from the spread of fair-trade practices that provide transparency and accountability to their production processes. - **Consumer Goods:** Consumer goods brands can leverage fair-trade practices and transparent manufacturing as a competitive advantage to appeal to socially responsible consumers. ## Related on Trend Hunter - [Indigenous Coffee Subscription Services](https://www.trendhunter.com/trends/native-root.md) - [Family-Owned Mexican Cafés](https://www.trendhunter.com/trends/del-caf.md) - [Panama-Produced Coffee Products](https://www.trendhunter.com/trends/geisha-coffee.md) - [Regenerative Agriculture Coffees](https://www.trendhunter.com/trends/illy-caff-arabica-selection-brazil-cerrado-mineiro.md) - [Indulgent Coffee Blends](https://www.trendhunter.com/trends/brave-day.md) - [Regenerative Coffee Brands](https://www.trendhunter.com/trends/holistic-roaster.md) - [Premium In-House Brand Coffees](https://www.trendhunter.com/trends/ever-ground-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md)