# Political Perfumes POTUS 1600 Obama Cologne By Rose Gerrod | Published 2008-11-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cologne-potus-1600-commemorative-fragrance-in-honor-of-barack-obama References: [potus1600](http://www.potus1600.com) This unique, [politically inspired fragrance](https://www.trendhunter.com/trends/messi-eau-de-parfum) is called POTUS 1600. It was launched to commemorate Barack Obama's historic run for President. According to the website "the fragrance is a clean, refreshing blend of citrus, green leaves and marine notes formulated to insight Hope." I think the most notable part of the fragrance is that it does not have skin-drying alcohol in it, which also makes it an environmentally-friendly as no alcohol molecules evaporate into the atmosphere. Obama has brought Hope and the Prospect of Change to so many in the United States and around the world. Owning a fragrance that reminds us of that Hope and Change makes a nice [commemorative gift](https://www.trendhunter.com/trends/af001) or keepsake. The company has no relations to Obama for America or any other political party or campaign. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 10% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Political Fragrances:** Disruptive innovation opportunity: Developing fragrances based on political figures or movements to create commemorative or statement-making products. - **Environmentally-friendly Fragrances:** Disruptive innovation opportunity: Creating fragrances that do not contain skin-drying alcohol, offering consumers a more sustainable and eco-friendly option. - **Commemorative Gift Fragrances:** Disruptive innovation opportunity: Producing fragrances that serve as keepsakes or gifts to commemorate important moments in history or individual achievements. ### Who This Affects Most - **Fragrance Industry:** Disruptive innovation opportunity: Incorporating political themes or environmentally-friendly formulations to appeal to a wider consumer base and differentiate from traditional fragrances. - **Gift and Souvenir Industry:** Disruptive innovation opportunity: Offering commemorative fragrance products as unique and thoughtful gifts or souvenirs, attracting customers seeking distinctive memorabilia. - **Political Merchandise Industry:** Disruptive innovation opportunity: Expanding the range of political merchandise to include fragrances, allowing supporters to show their allegiance in a more personal and sensory way. ## Related on Trend Hunter - [Limited-Edition Patriotic Fragrances](https://www.trendhunter.com/trends/eau-america.md) - [Perfume Bottle Ornaments](https://www.trendhunter.com/trends/perfume-bottle-ornaments.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Mixology-Inspired Perfumes](https://www.trendhunter.com/trends/mixologist-parfums.md) - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Earthy Potato Perfumes](https://www.trendhunter.com/trends/polish-potatoes-by-bohoboco.md) - [Limited Sophisticated Men's Fragrances](https://www.trendhunter.com/trends/absolu-aventus.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Spiced Masculine Perfumes](https://www.trendhunter.com/trends/caswellmassey-oaire-eau-de-parfum.md)