# Unexpectedly Spicy Mustard Commercials Colman's New Ad Highlights the Strength of Its Mustard By Katherine Pendrill | Published 2016-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colmans References: [foodbev](http://www.foodbev.com/news/colmans-launches-new-ad-to-highlight-the-strength-of-its-mustard/) & [youtu.be](https://youtu.be/vzYQMy_ZGUo) The English mustard brand [Coleman's](https://www.trendhunter.com/trends/coleman-introduces) recently launched a new ad campaign to highlight the strength of its mustard. With the growing demand for [spicy and flavorful condiments](https://www.trendhunter.com/trends/spicy-yellow-mustard), the new ads perfectly convey the fact that Coleman's brings the heat. The [new TV and print campaign](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber) consists of several ads that show scenarios in which mustard fans have gone a bit too far with the condiment. In one ad, a father is seen gargling in a kiddie bowl after topping his hot dog with a bit too much of the condiment. The ad ends with the tongue-in-cheek tagline "Easy Does It." The new campaign helps Coleman's revamp its brand identity for a new generation by focusing on the distinct heat of its product. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Spicy Condiment Craze:** The growing demand for spicy and flavorful condiments presents an opportunity for companies to innovate and create unique products in this category. - **Bold Advertising Strategies:** Companies can disrupt the advertising landscape by creating provocative and humorous ads that capture the audience's attention and differentiate their brand. - **Brand Revitalization Through Authenticity:** Rebranding efforts that highlight the distinctive qualities and heritage of a product can attract a new generation of consumers seeking unique experiences. ### Industries Being Reshaped - **Condiment Manufacturing:** Condiment manufacturers can explore new flavor profiles and product innovations to meet the growing demand for spicy and flavorful condiments. - **Advertising and Marketing:** The success of Coleman's bold advertising campaign demonstrates the potential for other companies in the industry to adopt creative strategies that grab attention and connect with consumers. - **Food and Beverage:** The trend towards unique and spicy condiments presents opportunities for food and beverage companies to collaborate with condiment brands or develop their own products to meet consumer preferences. ## Related on Trend Hunter - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Humorous Condiment-Inspired Campaigns](https://www.trendhunter.com/trends/endcondimenthoarding.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Versatile Hot Honey Campaigns](https://www.trendhunter.com/trends/hot-honeys.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Versatile Squeeze Bottle Condiments](https://www.trendhunter.com/trends/blue-dragon-sweet-chilli.md) - [Gourmet Hot Mustards](https://www.trendhunter.com/trends/hot-mustard.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md)