# Heritage-Inspired Condiment Branding The New Colman's Packaging Pays Homage to the Brand's History By Michael Hemsworth | Published 2019-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colmans-packaging References: [conveniencestore](https://www.conveniencestore.co.uk/products/colmans-focuses-on-its-british-roots-with-pack-update/598043.article) & [colmans](https://www.colmans.co.uk) A new design for the [Colman's](https://www.trendhunter.com/trends/colmans-singapore-noodles) packaging has been unveiled in the UK as a way to celebrate the brand's 200 year heritage and put a focus on a locally sourced nature of the products ingredients. The branding features vibrant, eye-catching imagery as well as clear text that lets shoppers know what's inside, but there's also additional information for consumers to appreciate. The products proudly boast their provenance with statements like "Crafted in Britain" to further reinforce the history of the condiments. The Colman's packaging was explained further by Marketing Director for Savoury at [Unilever UK](https://www.trendhunter.com/trends/unilever-pink-packaging) & Ireland Fikerte Woldegiorgis who said, "We are the market leaders in condiments and meal makers and have been at the heart of British meal times for over 200 years. We’ve decided to undergo a [brand refresh](https://www.trendhunter.com/trends/comprehensive-brand-transformation) to highlight our long-standing heritage and shout about our support for the British farming industry. With provenance and authenticity high on the agenda (Nutrition and Health 2019), we are continuing to source as many of our ingredients from the UK as possible – and we want those that love Colman’s to know this. Our packaging refresh will remind loyal shoppers what we stand for and in turn, attract new consumers to the brand.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Heritage-inspired Branding:** Disruptive innovation opportunity: Explore how other brands can leverage their heritage to create nostalgic and authentic packaging designs. - **Provenance and Authenticity:** Disruptive innovation opportunity: Create packaging that highlights the sourcing and origin of ingredients to appeal to consumers' desire for transparency and locally sourced products. - **Brand Refresh:** Disruptive innovation opportunity: Consider updating brand packaging and messaging to connect with consumers on a deeper level and attract new customers. ### Who This Affects Most - **Food Packaging:** Disruptive innovation opportunity: Develop sustainable and visually appealing packaging solutions that tell the story of the brand and its ingredients. - **Condiments:** Disruptive innovation opportunity: Introduce new condiment flavors and packaging designs that cater to the growing demand for unique and high-quality condiment options. - **Farming and Agriculture:** Disruptive innovation opportunity: Explore partnerships and collaborations with local farmers to promote sustainable agricultural practices and highlight the connection between brands and the source of their ingredients. ## Related on Trend Hunter - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [High-End Gilded Spice Branding](https://www.trendhunter.com/trends/mccormick-gourmet-collection.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)