# Bar-Quality Canned Martinis The Collina & Co Espresso Martini Comes in a 140ml Can By Michael Hemsworth | Published 2024-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/collina-co-espresso-martini References: [scottishgrocer](https://scottishgrocer.co.uk/2024/10/29/whitebox-cocktails-shakes-up-a-new-espresso-martini/) & [whiteboxcocktails](https://whiteboxcocktails.com/)  The Collina & Co Espresso [Martini](https://www.trendhunter.com/trends/canned-espresso-martini) has been unveiled by [Whitebox Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails) as the brand's latest creation that aims to transform the signature cocktail into an easier option for consumers to enjoy from home. The [canned cocktail](https://www.trendhunter.com/trends/fullstrength-cocktails) comes in at 140ml can that, according to the brand, needs to be shaken for at least 12-seconds in order to create the signature foam head that a freshly prepared one would have. The cocktail comes in with a 20% ABV to give it a bar-quality proof, is priced at £5.80 and is arriving exclusively at Selfridges now ahead of a wider release slated to start in mid-November in the UK. Whitebox Cocktails Co-Founder Pietro Collina commented on the new Collina & Co Espresso Martini saying, "Enjoying a perfectly crafted Espresso Martini at home has never been easier. We’ve kept this legendary serve true to its origins, using only the finest vodka, espresso and coffee liqueur, to create a ready-to-serve cocktail that delivers on the level of quality you’d expect from a top-tier bar.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 57% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-serve Craft Cocktails:** Ready-to-serve craft cocktails offer convenience without compromising the quality that consumers expect from bar-made drinks. - **Premium Canned Alcohol Beverages:** Premium canned alcohol beverages are becoming a go-to choice for consumers seeking high-quality drinks with the added benefit of portability. - **Home Bar Experience:** Creating a home bar experience with products like canned Espresso Martinis allows consumers to enjoy sophisticated cocktails from the comfort of their homes. ### Who This Affects Most - **Alcohol Beverage Industry:** The alcohol beverage industry is seeing a shift towards premium, ready-to-drink options that cater to consumers' desires for convenience and quality. - **Gourmet Food and Drink Retailers:** Gourmet food and drink retailers are capitalizing on the trend for high-end canned cocktails by offering exclusive, high-quality products. - **E-commerce Beverage Market:** The e-commerce beverage market is expanding as consumers seek out premium canned cocktails that can be conveniently purchased online and delivered. ## Related on Trend Hunter - [Canned Espresso Martinis](https://www.trendhunter.com/trends/canned-espresso-martini.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-in-a-can.md) - [Ready-to-Sip Espresso Martinis](https://www.trendhunter.com/trends/nightowl-espresso-martinis.md) - [Canned Creamy Espresso Martinis](https://www.trendhunter.com/trends/creamy-espresso-martini.md) - [Canned Nitro Espresso Martinis](https://www.trendhunter.com/trends/nitro-espresso-martini.md) - [Nitrogen-Infused Espresso Martinis](https://www.trendhunter.com/trends/can-tini.md) - [Shakeable Canned Martinis](https://www.trendhunter.com/trends/premium-full-strength-cocktails.md) - [RTD Espresso Martinis](https://www.trendhunter.com/trends/apres-hours.md)