# Synesthesia-Inducing Art Installations 'Collide' Mimics the Experience of Synesthesia By Joey Haar | Published 2016-09-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/collide References: [fastcodesign](https://www.fastcodesign.com/3063821/does-this-video-give-you-synesthesia) & [onformative](http://onformative.com/work/collide) Collide, a [multimedia art installation](https://www.trendhunter.com/trends/multimedia-art-installation) by Onformative, attempts to tackle the tremendously tricky task of providing people with a subjective perceptual experience that only impacts a lucky few. The project, which consists of a gigantic color display and speaker set-up, is a theoretical attempt to make tangible the experience of synesthesia. Synesthesia is a neurological quirk that impacts a small percentage of people in which certain senses get crossed and combined. For instance, a synesthete might taste shapes, feel smells, or, as in the case of Collide, see sounds as colors. To try to engender this [audio-visual synesthesia](https://www.trendhunter.com/trends/periphery-synthetic), Onformative collaborated with Dolby to use its San Francisco space's 54-channel speaker system. Having created a series of visuals that look something like abstract Impressionism, Onformative commissioned a troupe of cellists to create an original composition based on the images. That composition and its accompanying visuals are on display in the [Dolby Laboratories](https://www.trendhunter.com/trends/sound-of-a-masterpiece). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Multimedia Art Installations:** Creating immersive art experiences that engage multiple senses through the use of technology and collaboration. - **Synesthesia Simulation:** Developing tools and experiences that replicate the perceptual phenomenon of synesthesia, allowing individuals to temporarily experience the merging of senses. - **Cross-sensory Experiences:** Exploring ways to merge different sensory modalities to enhance art and entertainment, creating unique and immersive experiences. ### Sectors Adopting This - **Art and Entertainment:** Opportunity to leverage technology and collaboration to create innovative and immersive art installations that engage multiple senses and evoke emotional responses. - **Music and Audio:** Potential for collaboration between musicians and visual artists to create synesthesia-inducing experiences, enhancing the enjoyment and emotional impact of music. - **Neuroscience and Psychology:** Research and development of tools and simulations to replicate and study synesthesia, providing insights into the interplay between different senses and perception. ## Related on Trend Hunter - [Sensory Explorative Art Exhibitions](https://www.trendhunter.com/trends/making-sense-of-color.md) - [Immersive Light Art Installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble.md) - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [immersive artful bright installations](https://www.trendhunter.com/trends/chroma-installation.md) - [Multi-Sensory Sound Installtions](https://www.trendhunter.com/trends/feel-the-sound.md) - [Multisensory Cocktail Menus](https://www.trendhunter.com/trends/spectrum-cocktail.md) - [Immersive Audio-Visual Installations](https://www.trendhunter.com/trends/180-the-strand.md) - [Kaleidoscopic Dream Exhibits](https://www.trendhunter.com/trends/dreamachine.md) - [Poignant Multimedia Art Installations](https://www.trendhunter.com/trends/multimedia-art-installation.md)