# Phallic Pictorials The Collezioni Uomo 'Wonderlust' Editorial Gestures Carnal Desires By Tiana Reid | Published 2010-06-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/collezioni-uomo-wonderlust References: [thefashionisto](http://thefashionisto.com/evandro-soldati-by-christian-conti-for-collezioni-uomo/) & [christianconti](http://www.christianconti.com/) The Collezioni Uomo 'Wonderlust' editorial features model Evandro Soldati in a series of lusty poses. Despite the industrial setting for this spread in the magazine's Fall/Winter issue, photographer Christian Conti captured [phallic imagery](https://www.trendhunter.com/trends/sterling-silver-penis-pen) in virtually every single final frame. To fit the Collezioni Uomo 'Wonderlust' theme, Christopher Campbell styled the [menswear shoot in sexual](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) (and atypical) pieces like thick knit leggings, tight trousers and pectoral-baring tops. **Implications** - As North American media outlets become over saturated with similar images and ideas, corporations are resorting to [shockvertisement campaigns](https://www.trendhunter.com/trends/mwcurated) in order to gain consumer attention. Corporations looking to stand out from their competitors can similarly use over-sexualized imagery in their marketing campaigns to garner the interest of the general public. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 89% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Shockvertisement Campaigns:** Corporations can use over-sexualized imagery in their marketing campaigns to gain consumer attention and stand out from competitors. - **Industrial-themed Editorials:** Fashion editorials featuring industrial settings can create a unique and captivating visual narrative for brands and designers. - **Atypical Menswear Styling:** Experimenting with sexual and unconventional menswear pieces can create an edgy and provocative aesthetic for fashion brands. ### Where This Applies - **Fashion:** Fashion brands can utilize shockvertising and industrial-themed editorials to create disruptive and attention-grabbing marketing campaigns. - **Advertising:** Advertising agencies can explore shockvertising and unconventional styling techniques to help brands stand out in a saturated media landscape. - **Photography:** Photographers can incorporate industrial settings and provocative styling in their shoots to offer a fresh and visually stimulating approach for their clients. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Sculptural Writing Piece](https://www.trendhunter.com/trends/sterling-silver-penis-pen.md)