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# Label-Mocking Polos
A CollegePolos Collared Shirt is the Frat Boy's Ralph Lauren

By Jacqueline Parrish | Published 2009-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/collegepolos
References: [thrillist](http://www.thrillist.com/georgetown/college-polos) & [CollegePolos](http://CollegePolos.com/)

The clever minds over at CollegePolos have come up with a badass new shirt that mocks both the [Ralph Lauren Polo](https://www.trendhunter.com/trends/oak-bluffs) embroidery and the [Lacoste](https://www.trendhunter.com/trends/brach-x-lacoste) alligator symbol.

The CollegePolos are polo shirts with a twist; they feature either the “rock on” symbol or a drink with ice cubes embroidered on the chest. CollegePolos also make “blind people see, bald men grow hair, and that [TA](https://www.trendhunter.com/trends/sephora-canada-celebrates) you have a crush on laugh at all your jokes.”

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 29% | Activity: 18% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Mocking Fashion Labels:** Opportunities for companies to create disruptive, humorous versions of popular fashion brands.
- **Customizable Embroidery:** Creating custom embroidery provides unique branding opportunities and adds a personal touch to clothing.
- **Humorous Clothing Accessories:** Opportunities for companies to create funny and unique accessories that add a bit of personality to outfits.

### Industries Being Reshaped

- **Fashion and Apparel:** Companies can take a humorous and irreverent approach to clothing and accessories, mocking established fashion brands while creating their own identity.
- **Branding and Marketing:** Opportunities for companies to create tongue-in-cheek branding and marketing materials that stand out from traditional, overly-serious campaigns.
- **Fashion Retail:** Retailers can utilize customizable embroidery as a way to differentiate themselves from competitors and create unique, personal items for customers.

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