# College Survival Gifts Hallmark's College Survival Guide Gift Book is Ideal for High School Grads By Joey Haar | Published 2016-12-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/college-survival-guide-gift References: [hallmark](http://www.hallmark.com/gifts/books/gift-books/college-survival-guide-gift-book-1BOK2219.html) For recent high school grads, the jump to college is the biggest of their young lives, and the College Survival Guide gift book from [Hallmark](https://www.trendhunter.com/trends/hallmark-venmo-cards) is a great way to ease some of their potential concerns. The book is full of tips, tricks, and advice for students making the move to college life. Perhaps the biggest challenge of college isn't the extra work or more difficult academic material, but rather the fact that many college students are living on their own for the first time. While the College Survival Guide gift from Hallmark includes tips on how to keep up with academics, the book is a real boon for its tips on things like keeping track of finances or staying healthy. As an added bonus, the gift book comes with pockets on the inside of the covers that let the giver sneak in some extra cash. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **College Survival Guides:** By embracing digital tools, companies can offer college survival guides as mobile apps and webinars. - **Personalized Gifts:** Personalized college survival gifts have an opportunity in the market by catering specifically to each student's needs and preferences. - **Subscription Services:** Subscription services offering monthly care packages with college survival items offer a convenient solution for parents looking to support their children away from home. ### Industries Being Reshaped - **Publishing:** Publishing companies can produce college survival guides in both print and digital formats, capitalizing on the growing demand for personalized self-help literature. - **E-commerce:** E-commerce platforms curated specifically for college students create an opportunity to offer personalized, themed care packages containing survival essentials and comfort items, like snacks and dorm/apartment decor. - **Technology:** AI-driven digital assistants and personalized self-help apps with intuitive interfaces have opportunity to revolutionize the delivery of college survival guides to younger audiences, helping students navigate university life from the comfort of their own devices. ## Related on Trend Hunter - [Encouraging Graduation Gifts](https://www.trendhunter.com/trends/make-magic-bundle.md) - [Savory College Student Packs](https://www.trendhunter.com/trends/kraft-mac-cheese-college-care-pack.md) - [University Starter Kits](https://www.trendhunter.com/trends/university-starter-kit.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Personalized Keepsake Storybooks](https://www.trendhunter.com/trends/my-life-in-a-book.md) - [Mindful Student Planners](https://www.trendhunter.com/trends/centered-student-planner.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [College-Inspired Card Games](https://www.trendhunter.com/trends/po-up-card-game.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md)