# Macho Mover Marketing 'College Hunks Hauling Stuff' Is Booming Business Thanks to A Sexy Name By Bianca | Published 2009-03-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/college-hunks-hauling-stuff References: [springwise](http://springwise.com/homes_housing/collegehunks/) & [1800junkusa](http://1800junkusa.com/) Hubbah, hubbah! Ladies, if you're planning a move, you want College Hunks Hauling Stuff. "Epitomizing the brand name that says it all, College Hunks [Hauling Junk](https://www.trendhunter.com/trends/jiffy-junk) has since grown from a temporary summer gig into a multi-truck, multimillion-dollar franchised business with locations across the United States," Spring Wise says. As we know, there's a lot to a name... I'd much prefer phoning them than boring old [Toronto Movers Co](https://www.trendhunter.com/trends/oche). A sexy name like that is a [genius marketing idea](https://www.trendhunter.com/trends/its-that-simple), and no doubt will fuel lots of calls... good thing these boys have the guns to fend off the cougars that will do doubt find all sorts of excuses to have furniture moved! ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Sexy Branding:** Brands can benefit from using suggestive or catchy names to increase brand awareness and appeal to a specific target audience. - **Franchise Growth:** Franchising can be a lucrative business model for companies looking to expand their reach and increase revenue quickly. - **Multimillion-dollar Companies:** Temporary summer gigs can evolve into successful businesses with the right strategy and execution. ### Where This Applies - **Moving Services:** Companies in the moving services industry can leverage suggestive branding to attract a specific demographic of customers and increase profitability. - **Franchising:** Entrepreneurs interested in owning their own business can explore franchising opportunities as a quick and efficient way to enter the market. - **Temporary Employment Services:** Temporary employment services can provide employees with valuable work experience and potential opportunities to grow into successful entrepreneurs. ## Related on Trend Hunter - [Full-Service Relocation Shipments](https://www.trendhunter.com/trends/minimoves.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Moving Company-Supported Food Initiatives](https://www.trendhunter.com/trends/move-for-hunger.md) - [Breakup Trash Trucks](https://www.trendhunter.com/trends/the-express-disposal-truck.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Startup Name Generators](https://www.trendhunter.com/trends/findname.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Gender-Neutral Hair Removal Services](https://www.trendhunter.com/trends/genderneutral-hair-removal-services.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md)