# Parodied School PSAs The College for Creative Studies Campaign Compares Art to Drugs By Ariel Weber | Published 2013-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/college-for-creative-studies References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/team-detroit-college-for-creative-studies-ad-campaign) & [teamdetroit](http://teamdetroit.com/) The [College for Creative Studies](https://www.trendhunter.com/trends/college-fashionista-x-clinique) takes an unusual, but highly amusing [satirical approach](https://www.trendhunter.com/trends/switzerland-is-fake) to its newest campaign. For those of you growing up in the 80s, you may remember the well-advertised commercials of what would happen to your brain on drugs. The college asked [Team Detroit](https://www.trendhunter.com/trends/popsicle-flavor-feud) to create these ads who took this idea and spun it around to show concerned parents having a talk to their kids about their affinity for art. As distressed parents are giving their kids a talking to, bold yellow captions immediately grab your attention and make you instantly roar in laughter. From “doodling is a gateway to illustration” to “your son has been sculpting again,” each slogan is well thought-out and absolutely hilarious. Creating something that is not only eye-grabbing, but something which has already gone viral, is something few schools have been able to accomplish -- that is, until the College for Creative Studies came around. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Satirical Psas:** More brands could use humor and parody in their public service announcements to create engaging, shareable content. - **Comparing Art to Drugs:** Exploring unconventional messaging strategies, like comparing art to drugs, can make a message more memorable and impactful. - **Viral Advertising:** Creating bold and striking advertising campaigns that inspire people to share content can be an effective way to engage audiences and build buzz. ### Sectors Adopting This - **Education:** Using creative marketing tactics, like satirical PSAs, could help colleges and universities attract attention, connect with new audiences, and drive enrollment. - **Advertising and Marketing:** Brands could benefit from exploring unconventional messaging strategies and using humor to create more engaging and shareable content. - **Art and Design:** By using humor to compare art to drugs, the College for Creative Studies is demonstrating a new approach to promoting the value of art and design education. ## Related on Trend Hunter - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md)