# Football-Themed Hair Salon Partnerships Great Clips is a Sponsor of the College Football Playoff By Kalin Ned | Published 2025-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/college-football-playoff References: [businesswire](https://www.businesswire.com/news/home/20241209727871/en/Great-Clips%C2%AE-Solidifies-Position-as-Official-Hair-Salon-Sponsor-of-the-College-Football-Playoff-Through-Multi-Year-Relationship-with-Disney-Advertising)  Great Clips has expanded its partnership with [Disney Advertising](https://www.trendhunter.com/trends/espn-fortnite-island), continuing as the official hair salon sponsor of the College Football Playoff. This multi-year agreement grants the brand exclusive marketing rights around major College Football Playoff events and enhances [Great Clips'](https://www.trendhunter.com/trends/show-your-flow) visibility across various [ESPN](https://www.trendhunter.com/trends/the-espn-chirpline) platforms, as well as during key moments such as Championship Weekend. To kick off the season, Great Clips has launched a new television commercial featuring Jesse Palmer and influencer Natalie Rose. The We're All In campaign highlights the ease and convenience of booking through the Great Clips app and reinforces the brand's commitment to delivering consistent haircuts using its Clip Notes system. Additionally, Great Clips is building on the campaign with NIL partnerships with college football players, influencers, and other key personalities to create content across social media. Image Credit: Great Clips ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 61% | Activity: 73% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Influencer Collaborations in Sports Marketing:** Brands are amplifying their reach and engagement by partnering with sports influencers and athletes to create authentic content for digital platforms. - **Sports-themed Consumer Experiences:** Businesses are creating unique consumer experiences by leveraging sports events and themes to build brand affiliation and customer loyalty. - **Digital Booking Innovations:** The integration of user-friendly booking applications is transforming service industries by enhancing convenience and streamlining customer interactions. ### Who This Affects Most - **Sports Marketing Industry:** Companies in this industry are redefining brand interactions by aligning with major sporting events and utilizing innovative partnership strategies. - **Haircare and Grooming Industry:** The industry is evolving with tech-driven solutions, including apps that provide personalized experiences to enhance customer satisfaction. - **Media and Advertising Industry:** This industry is exploring new ways to engage audiences through exclusive sponsorships and co-branded digital campaigns that leverage popular events. ## Related on Trend Hunter - [Hair Salon-Powered Sports Campaigns](https://www.trendhunter.com/trends/great-clips1.md) - [Complementary Haircut Initiatives](https://www.trendhunter.com/trends/hall-of-fade.md) - [Hockey-Focused Influencer Campaigns](https://www.trendhunter.com/trends/show-your-flow.md) - [Football League-Supporting Hair Brands](https://www.trendhunter.com/trends/textured-hair-care.md) - [College Football Ad Campaigns](https://www.trendhunter.com/trends/coach-prime.md) - [Gen Z Slang Translators](https://www.trendhunter.com/trends/student-slang-translators.md) - [College-Football Fandom Campaigns](https://www.trendhunter.com/trends/fairfield-by-marriott.md) - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [On-Field Makeover Stations](https://www.trendhunter.com/trends/cheezit-flexin-section.md)