# Cycling Studio Ambassador Programs The SoulCycle College Ambassador Program Promotes Fitness By Katherine Pendrill | Published 2017-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/college-ambassador-program References: [dailybruin](http://dailybruin.com/2016/09/04/ucla-student-strengthens-soulcycle-brand-though-virtual-platforms/) & [soul-cycle](https://www.soul-cycle.com/community/dedication/how-to-be-a-soulcycle-college-ambassador/1621/) With a growing number of college-aged kids taking an interest in physical fitness, [SoulCycle](https://www.trendhunter.com/trends/focus-session) has launched its very own College Ambassador Program. With the goal of showing more students the benefits of [indoor cycling](https://www.trendhunter.com/trends/smash-your-fitness), the program aims to introduce a new generation of consumers to the fitness brand. The SoulCycle College Ambassador Program is relatively new program that involves recruiting students to promote the SoulCycle brand on their campus. By organizing events, [group rides](https://www.trendhunter.com/trends/ambitious-group-fitness) and promoting the brands on social media, the SoulCycle College Ambassadors help to introduce their peers to the SoulCycle community. When picking its SoulCycle College Ambassadors, the brand not only looks for those with strong interpersonal skills, but also those with strong a social media following. This is particularly important, as health and wellness bloggers are extremely popular among college-aged consumers. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **College Ambassador Programs:** Businesses can develop ambassador programs targeting college students to promote their brand and engage with a younger demographic. - **Fitness Brand Ambassadorships:** Fitness brands can leverage ambassador programs to engage with their target audience, create brand loyalty, and increase brand visibility. - **Influencer Marketing in the Fitness Industry:** Fitness brands can collaborate with health and wellness influencers to promote their products and services, effectively reaching an engaged audience. ### Industries Being Reshaped - **Fitness:** Fitness businesses can implement ambassador programs to drive brand awareness, attract new customers, and foster community engagement. - **Social Media Marketing:** Social media marketing agencies can assist businesses in developing and managing ambassador programs to effectively reach their target audience and build brand advocacy. - **Higher Education:** Colleges and universities can partner with fitness brands and ambassador programs to offer students unique experiential learning opportunities and promote a healthy lifestyle on campus. ## Related on Trend Hunter - [Exclusive Brand Ambassador Programs](https://www.trendhunter.com/trends/brand-ambassador-program.md) - [Value-Focused Virtual Cycling Services](https://www.trendhunter.com/trends/studio-sweat-ondemand.md) - [Affordability-Focused Sports Partnerships](https://www.trendhunter.com/trends/usa-triathlon.md) - [Comfort-Focused Stationary Bicycle Designs](https://www.trendhunter.com/trends/fit-bike-s.md) - [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md) - [Fitness Leadership Scholarships](https://www.trendhunter.com/trends/future-fitness-leaders.md) - [Collaborative Fitness Initiatives](https://www.trendhunter.com/trends/beis-sport-collection.md) - [Student-Targeted Delivery Programs](https://www.trendhunter.com/trends/college-student-membership-program.md) - [Creativity-Focused Global Ambassador Programs](https://www.trendhunter.com/trends/crayola-creativity-weeks.md)