# Portable Gourmet Kefir Drinks The Collective Dairy Kefir Comes in Flavors Like Coconut and Honey By Rebecca Byers | Published 2018-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/collective-dairy-kefir References: [thecollectivedairy](https://www.thecollectivedairy.com/) & [thecollectivedairy](https://www.thecollectivedairy.com/yoghurt/kefir/natural-kefir-500ml/) The Collective Dairy Kefir is an all-natural dairy product available in the UK that is easy to take on-the-go. Currently, the Collective UK's Kefir beverage range includes the following flavors: orginal, coconut and honey, mango and turmeric and berries and hibiscus. Both high in protein and an excellent source of vitamins B, B12 and calcium, the drink range is one of the most popular products from the brand that originally launched in New Zealand. Available in two sizes (500ml and 220ml), the Collective Dairy Kefit is a convenient way to consume the fermented milk beverage strengthened with 13 unique probiotic strains. The range of Collective Dairy Kefir products can be found in UK supermarkets [Waitrose](https://www.trendhunter.com/trends/spiced-plum-custard-yogurt), [Ocado](https://www.trendhunter.com/trends/rude-health-barista-coconut) and [Sainsbury's](https://www.trendhunter.com/trends/madagascan-vanilla-kefir). Image Credit: The Collective UK ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Portable Gourmet Kefir Drinks:** Disruptive innovation opportunity: Develop convenient and portable packaging for gourmet kefir drinks. - **Flavored Kefir:** Disruptive innovation opportunity: Experiment with unique and exotic flavors to expand the range of kefir products. - **Health-conscious Probiotic Beverages:** Disruptive innovation opportunity: Create new probiotic beverage options that cater to the growing health-conscious consumer segment. ### Industries Being Reshaped - **Dairy Products:** Disruptive innovation opportunity: Employ innovative techniques to enhance the production, packaging, and distribution of dairy products. - **Functional Beverages:** Disruptive innovation opportunity: Combine functionality and health benefits to create innovative beverage products that meet consumer demands. - **Convenience Foods:** Disruptive innovation opportunity: Develop new convenient food and beverage options that align with the modern fast-paced lifestyle. ## Related on Trend Hunter - [Approachable Kefir Drinks](https://www.trendhunter.com/trends/madagascan-vanilla-kefir.md) - [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md) - [Collagen-Infused Kefir Lines](https://www.trendhunter.com/trends/pure-culture-organics.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Immunity Support Kefir Products](https://www.trendhunter.com/trends/biotiful-gut-health.md) - [Kid-Friendly Kefir Drinks](https://www.trendhunter.com/trends/biotiful-kids-kefir.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md) - [Flavored Kefir Waters](https://www.trendhunter.com/trends/kindred-cultures.md)