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# Egg-Shaped Makeup Palettes
I Heart Revolution Launched a Collectible Makeup Set for Easter

By Laura McQuarrie | Published 2018-03-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/collectible-makeup
References: [popsugar](https://www.popsugar.com/beauty/Tam-Beauty-Surprise-Eggs-Eye-Shadow-Highlighter-Palette-44604392) & [tambeauty](https://www.tambeauty.com/en/I-Heart-Revolution/b-123.aspx)

I Heart Revolution specializes in creating affordable and fun collectible makeup, so it launched an Easter-themed palette for the arrival of spring.

The six cruelty-free makeup palettes are available in Angel, Rose Gold, Dragon, Gold, Unicorn and [Mermaid](https://www.trendhunter.com/trends/shells-jewel-collection), all of which boast colors to best match each inspiration. Like any surprise-inside Easter egg, these ones boast opaque exteriors that do not reveal their contents—for this reason, they'd be ideal for tucking away into [Easter baskets](https://www.trendhunter.com/trends/hoppy-easter-basket) or hiding them as part of an egg hunt activity. As the themed makeup sets are accessibly priced, some will want to collect all of the available styles and shades.

Once opened, the egg-shaped makeup containers reveal five [eye shadows and two highlighters](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) in a design that resembles mini eggs and a larger cracked egg.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 55% | Activity: 51% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Collectible Makeup Sets:** Brands can create affordable and fun makeup palettes with limited edition designs aimed at collectors.
- **Surprise-inside Packaging:** Clever packaging with opaque exteriors can add an element of excitement and mystery for consumers.
- **Themed Makeup Sets:** Brands can offer themed makeup sets for special occasions such as Easter or holiday gift-giving.

### Sectors Adopting This

- **Beauty:** Affordable and fun collectible makeup sets can attract budget-conscious consumers looking for variety and novelty.
- **Packaging:** Innovative packaging designs with surprise-inside elements can differentiate products and appeal to consumers.
- **Holiday Retail:** Themed makeup sets for specific holidays can offer a unique gift option for consumers and boost sales during peak seasons.

## Related on Trend Hunter

- [Beauty Product Easter Gifts](https://www.trendhunter.com/trends/beauty-easter-egg.md)
- [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md)
- [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md)
- [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md)
- [Fun Candy-Free Easter Soaps](https://www.trendhunter.com/trends/easter-soap.md)
- [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md)
- [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md)
- [Paintable Easter Chocolates](https://www.trendhunter.com/trends/painting-kit-easter-edition.md)
- [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)