# Royal Guard LEGOs The Royal Guard Minifigure is a Collectible LEGO Exclusively at Hamleys By Laura McQuarrie | Published 2018-01-30 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/collectible-lego References: [toyworldmag](http://toyworldmag.co.uk/news/hamleys-announces-exclusive-lego-royal-guard/) & [hamleys](http://www.hamleys.com/lego-hamleys-exclusive-royal-guard-minifigure-5005233.ir) A new collectible [LEGO](https://www.trendhunter.com/trends/lego-4) toy is now available exclusively through a partnership with [Hamleys](https://www.trendhunter.com/trends/haribo-partnerships), the oldest and largest toy shop in the world. The LEGO [Royal Guard Minifigure](https://www.trendhunter.com/trends/wizardthemed-coin-collection) is outfitted in the traditional red uniform and bearskin hat that has become a symbol of protection. To kick off the launch of this special new collectible toy, the British soldier will be touring Hamleys’ locations and sharing his journey from Cardiff to Manchester, Glasgow and more on social media. As part of the social media push, consumers will be encouraged to share their own journeys across social media after they purchase the exclusive LEGO collectible. With royal babies and weddings expected in the months ahead, the public remains as keen as ever to keep an eye on the royal family and celebrate with British culture with souvenirs of all shapes and sizes. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 42% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Collectible LEGO:** Creating collectible versions of popular LEGO themes can increase engagement and interest in the brand. - **Social Media Promotions:** Using social media to promote new collectibles creates a sense of exclusivity and can help spread interest to a wider audience. - **Royal Family Souvenirs:** Continuing to release new souvenirs tied to the royal family can help tap into public fascination with British culture and create new revenue streams. ### Industries Being Reshaped - **Toy Industry:** Developing exclusive partnerships with retailers to release collectibles can help increase brand awareness and create new streams of revenue for toy companies. - **Social Media Industry:** Creating social media campaigns around exclusive collectibles can increase engagement and help spread brand awareness. - **Tourism Industry:** Releasing souvenirs tied to the royal family can help attract tourists and create additional revenue streams for shops and tourist destinations. ## Related on Trend Hunter - [Phone Box-Inspired Building Sets](https://www.trendhunter.com/trends/lego-4.md) - [30-Foot Tall Figurines](https://www.trendhunter.com/trends/megasize-roxie.md) - [Regal Collectible Bears](https://www.trendhunter.com/trends/king-charles-iii-teddy-bear-l.md) - [Whimsical Miniature Toy Campaigns](https://www.trendhunter.com/trends/grogu.md) - [Medieval Building Block Sets](https://www.trendhunter.com/trends/lion-knights-castle.md) - [Comic-Inspired LEGO Helmets](https://www.trendhunter.com/trends/star-lord-lego-helmet.md) - [3D-Printed LEGO Minifigures](https://www.trendhunter.com/trends/duck-toy.md) - [Fantasy Movie Figurines](https://www.trendhunter.com/trends/harry-potter-franchise.md) - [Puppet-Inspired Building Block Figures](https://www.trendhunter.com/trends/lego-muppets-minifigures.md)