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# Food-Inspired Collectible Keychains
Kidrobot Shrunk Down and Accessorized Its Vinyl 'Labbit' Toys

By Riley von Niessen | Published 2016-09-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/collectible-keychains
References: [kidrobot](https://www.kidrobot.com/)

'Kidrobot,' a company founded back in 2002 that's known for producing unique vinyl toys, expanded its collection with a line of collectible keychains that make use of its popular 'Labbit' model -- which was originally created by pop art artist Frank Kozik.

The collectible keychains come in completely opaque packaging with no labels as to what design it is -- making the many variations even more difficult to obtain for consumers. The Labbit toys vary greatly in appearance, however each has a food-related theme.

While one of the vinyls is decorated as a tiny ice cream truck, another is dressed like a piece of sushi. In different variations, the collectible keychains have ice cream cones covering their mouths, whereas others are sipping on lemonade or bubble tea.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 55% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Food-themed Collectibles:** Kidrobot's collectible keychains featuring food-related designs offer a potential market for foodies, toy enthusiasts, and collectors alike.
- **Opaque Packaging:** Offering collectibles in opaque packaging without identifying the design could be a new trend in the collection industry.
- **Expansion of Collectible Merchandise:** The expansion of production to create collectibles beyond the typical toy market opens opportunities for companies to expand their target audience.

### Who This Affects Most

- **Toy Manufacturing:** Companies specializing in collectible toys and merchandise could release more food and beverage-themed designs to cater to the emerging market.
- **Food and Beverages:** Food and beverage companies could collaborate with toy manufacturers to release collectible merchandise and expand brand awareness.
- **Collectibles and Memorabilia:** Expanding the range of collectible merchandise beyond traditional markets to suit a wider audience, such as foodies and collectors, could be a major financial opportunity.

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