# Jersey-Inspired Soda Cans Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026 By Laura McQuarrie | Published 2026-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/collectible-country-cans References: [thedieline](https://thedieline.com/coca-cola-launches-a-global-collectible-can-craze-for-the-fifa-world-cup-inspired-by-soccer-jerseys/) & [coca-cola](https://www.coca-cola.com/ca/en/offerings/fifa-world-cup-26/collectible-country-cans)  Now that the summer of soccer has officially kicked off, sports fans are snapping up tournament memorabilia and limited-edition keepsakes, including the new FIFA World Cup 26 Collectible Country Cans from [Coca-Cola](https://www.trendhunter.com/trends/cocacola-x-panini-america). Each of the 18 special-edition designs has a unique colorway and pattern to represent a different soccer jersey, tapping into the collectible craze while also giving fans a piece of sports memorabilia that could reward them with even more. The limited-edition Collectible Country Cans include a unique QR code that can be scanned, added to a digital collection, and every one added earns an entry for a chance to win an Official Match Ball of the FIFA World Cup 2026. In all, five lucky fans will receive an authentic match collectible, plus a premium display case, a video brochure with match highlights, a microfiber towel, a color insert card and a FIFA Certificate of Authenticity. ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 85% | Activity: 80% | Freshness: 78% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Jersey-inspired Packaging:** Limited-run packaging that mirrors team apparel turns everyday products into fan merchandise, creating new value around visual identity, national pride and collectible scarcity. - **Qr-enabled Collectibles:** Embedded QR codes bridge physical cans with digital collections and prize mechanics, expanding packaged goods into interactive loyalty ecosystems. - **Tournament-tied Keepsakes:** Major sporting events provide a cultural moment for brands to release memorabilia-style products that blend fandom, consumption and limited-edition urgency. ### Industries Being Reshaped - **Beverage Industry:** Soft drink brands can differentiate crowded shelves through collectible packaging formats that transform routine purchases into event-based fan experiences. - **Sports Merchandising:** Licensed sports memorabilia is expanding beyond apparel and equipment as consumer products become affordable entry points into authenticated fan collecting. - **Promotional Marketing:** Prize-linked digital engagement connected to physical products gives campaigns richer consumer data, repeat participation loops and stronger post-purchase interaction. ## Related on Trend Hunter - [Bright World Cup Sneakers](https://www.trendhunter.com/trends/superbape-cup.md) - [Pint-Shaped Margarita Glasses](https://www.trendhunter.com/trends/quarterita.md) - [Creamy Pineapple Slushies](https://www.trendhunter.com/trends/tropical-cream-slush.md) - [Tequila Supporter Campaigns](https://www.trendhunter.com/trends/official-tequila.md) - [Immersive Soccer Tournament Pop-Ups](https://www.trendhunter.com/trends/immersive-popup-experience.md) - [Global Canadian-Athlete-Starring Campaigns](https://www.trendhunter.com/trends/jonathan-david.md) - [Soccer-Inspired Loyalty Programs](https://www.trendhunter.com/trends/world-cup-challenge.md) - [Soccer Tournament-Timed Snack Promotions](https://www.trendhunter.com/trends/world-cup-promotions.md) - [Soccer Season Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-match-day-dozen.md)