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# Filmic Collectible Cans
Brisk's High-Tech Black Panther Cans Reveal a Special Script

By Laura McQuarrie | Published 2018-04-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/collectible-cans
References: [thedieline](http://www.thedieline.com/blog/2018/4/23/brisk-creates-the-ultimate-collectors-edition-package-for-black-panther)

To generate excitement before the release of Black Panther, [PepsiCo’s](https://www.trendhunter.com/trends/pepsi-smart-can) Global Design Team and the creators of the movie developed a series of [special-edition collectible cans](https://www.trendhunter.com/trends/godzilla-can-designs) for its Brisk brand.

Beyond just featuring the faces of some of the main characters in the film, the limited-edition cans engaged VIPs and influencers with high-tech features. The package uses a magnetic carton and fully printed HiLight Smart LEDs that light up when activated to reveal Wakandan script.

Those who received the collectible cans also got their hands on a comic, numbered lithographs, a behind-the-scenes book, beads and a tablet with a peek at the film. As part of the campaign, the unboxing experiences shared by the recipients of these special Black Panther packs were successful in generating millions of views on [YouTube](https://www.trendhunter.com/trends/the-hacksmith).

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 47% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **High-tech Collectible Packaging:** Developing special-edition cans with high-tech features and interactive elements can generate excitement and engage consumers.
- **Influencer Marketing:** Partnering with VIPs and influencers can amplify the reach and impact of collectible packaging campaigns.
- **Unboxing Experiences:** Creating unique and shareable unboxing experiences can generate buzz and drive social media engagement.

### Industries Being Reshaped

- **Beverage Industry:** Innovative packaging concepts can differentiate and add value to beverage products.
- **Entertainment Industry:** Collaborations with movie studios and franchises can create unique and memorable promotional opportunities.
- **Consumer Electronics Industry:** Incorporating technology and interactive elements into packaging can enhance the user experience and create a sense of novelty.

## Related on Trend Hunter

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- [Superhero-Themed Mac-and-Cheese](https://www.trendhunter.com/trends/black-panther-boxes.md)
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