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# Collapsible Sippy Cups
The CollapseAndGo is Making the Essential Baby Product More Functional

By Ell Smith | Published 2018-04-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/collapseandgo
References: [kickstarter](https://www.kickstarter.com/projects/1447508836/collapseandgo-collapsible-baby-bottle-and-sippy-cu?ref=discovery)

New parents have to be prepared for everything and a shrinkable sippy cup called the CollapseAndGo is helping them do just that. Moms and dads have a lot to carry around on a day-to-day basis whether its spare diapers, snacks, a change of clothes and of course, bottles for those fussy moments.

Now, mom and dad can [save some space in their bags](https://www.trendhunter.com/trends/flat-water-bottles) with the introduction of the CollapseAndGo. The unique device folds down to free up some valuable space, both in and out of the home. The company behind this product is rooted in taking everyday objects and transforming them into something a little more functional. With the hep of innovations like the CollapseAndGo, new parents can lead simpler lives.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 64% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Shrinkable Baby Products:** The CollapseAndGo demonstrates the trend of collapsible baby products, providing a more functional and space-saving option for parents.
- **Functional Everyday Objects:** The CollapseAndGo represents the trend of transforming everyday objects into more practical and efficient versions, catering to consumer needs.
- **Simplifying Parenting Essentials:** The CollapseAndGo is part of the trend of simplifying parenting essentials by offering innovative solutions that save space and make life easier for new parents.

### Sectors Adopting This

- **Baby Products:** The CollapseAndGo presents an opportunity for disruptive innovation in the baby product industry by offering a unique space-saving solution.
- **Home & Kitchen:** The CollapseAndGo's concept of transforming everyday objects has implications for the home and kitchen industry, potentially introducing more efficient and compact products.
- **Consumer Goods:** The CollapseAndGo caters to the consumer goods industry, highlighting the demand for functional and space-saving products that simplify daily tasks and routines.

## Related on Trend Hunter

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- [Travel-Ready Infant Formulas](https://www.trendhunter.com/trends/byheart-anywhere-pack.md)
