# Innovative Collagen-Infused Cocktails Dr. Lara Devgan Scientific Beauty Partners with American Bar By Kalin Ned | Published 2024-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/collageninfused-cocktail References: [accesswire](https://www.accesswire.com/873374/dr-lara-devgan-launches-creative-collagen-cocktail-in-partnership-with-american-bar)  Dr. Lara Devgan Scientific Beauty has partnered with [American Bar](https://www.trendhunter.com/trends/the-american-council-of-the-blind) to introduce Dr. Devgan's Dorian Gray, a collagen-infused cocktail. This drink, available exclusively at American Bar in Greenwich Village, combines fruity flavors with Dr. Devgan's Collagen Booster Hearts. These [plant-based gummies](https://www.trendhunter.com/trends/raw-turmeric-procollagen-shot) are formulated with collagen, D-biotin, and calcium. They aim to support skin health by promoting collagen and hyaluronic acid production. The Collagen Booster Hearts are vegan, nut-free, kosher, halal, and made in the USA. Consumers may be intrigued by a collagen-infused cocktail because it combines the enjoyment of a social drink with the potential benefits of enhanced skin health. Collagen is known for its role in maintaining skin elasticity and hydration, and it diminishes with age. By infusing a cocktail with collagen supplements, this innovative drink offers a convenient and enjoyable way to support skin wellness while indulging in a popular social activity. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 84% | Activity: 86% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** Collagen-infused cocktails represent a new wave in functional beverages, combining leisure with health benefits. - **Beauty-alcohol Hybrids:** The fusion of beauty supplements and alcoholic drinks exemplifies a growing trend in beauty-alcohol hybrids, seeking to enhance wellness through innovative consumption methods. - **Plant-based Health Drinks:** With vegan, nut-free, kosher, and halal certifications, collagen-infused cocktails tap into the expanding market for inclusive plant-based health drinks. ### Who This Affects Most - **Beauty Supplements:** The incorporation of collagen and other skin-enhancing ingredients into consumable products opens new avenues within the beauty supplement industry. - **Alcoholic Beverages:** Innovative cocktail creations such as collagen-infused drinks disrupt traditional alcoholic beverage offerings by adding health-related benefits. - **Health and Wellness:** Combining social drinking with skin health support propels the crossover between the health and wellness sector and the beverage industry. ## Related on Trend Hunter - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Collagen-Infused Beauty Boosters](https://www.trendhunter.com/trends/cloud-cafe.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Skin-Supporting Collagen Sodas](https://www.trendhunter.com/trends/collagen-sparkling-water.md) - [Collagen-Enhanced Sparkling Teas](https://www.trendhunter.com/trends/collagen-supplement-beverage.md) - [Collagen Beauty Drinks](https://www.trendhunter.com/trends/aqua-glow.md) - [Vegan Signaling Collagen Supplements](https://www.trendhunter.com/trends/signaling-collagen.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md) - [Educational Ingestible Skincare Campaigns](https://www.trendhunter.com/trends/ingestible-skincare.md)